Basketball Mind Freeze's Blog
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The relationship between the Los Angeles Lakers and the Anschutz Entertainment Group (AEG) is a closer relationship than most people realize. AEG Global is a world class Organization. AEG has over 100 assets that include more than 90 venues, 20 sports teams and events and 30 music festivals, tours and events. AEG is also a co-owner of the Lakers. The AEG CEO Tim Leiweke has created a one-of-a-kind sales and marketing platform for the Los Angeles Lakers turning them into the number one sports franchise in America and the number two sports franchise in the world. For Tim Leiweke who is a great fan of Los Angeles Sports, a paraphrase of the AEG mission statement says it all. The Commitment to working with their partners (The Kings, Galaxy, and Lakers) toward the ultimate goal of building their brand and growing their revenues through activation initiatives which is winning Championships! So when we see the Lake Show circus and a sub 500 team and with the all star break coming up, Jerry and Jim Buss along with AEG will be looking with great interest at the next couple weeks. The future of the Lakers, Howard, Gasol, and even Kobe the Mamba Bryant will be looked at. For Kobe the future is now. For Gasol and Howard the future is what?

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