I still haven't visited the new SI website devoted entirely to the NFL, Peter King's Monday Morning Quarterback site.
Is it an understandable development in a media that is finding that there is no end to the public's apetite for information about the League and its players? Certainly.
Is it the first sign of the NFL's apocalypse? Probably.
But I still find myself resenting it.
First, because its creation has meant that King's enjoyable column, the original Monday Morning Quarterback column, is almost impossible to find in its entirety. It's highly likely that I'm just too incomptetent technically to be able to find it but I have only found my way into bits of it at a time since the new website was established.
Second, because the site is creating an absurd amount of copy about an already over-exposed League. I mean, who cares if Colin Kaepernick cares what I think of his tattoos? Who cares if Bill Belichick says "Bless You" when somebody sneezes?
Third, because this new deluge of information about the NFL has created the opportunity for even more people to complain that their team isn't getting enough exposure compared to everyone else's team. Quit your whining, folks. EVERY team is already getting too much coverage.
What troubles me most is that King's website is significant evidence in support of my belief that the NFL is no longer about football but about the lives of the people involved in it. That no one really cares anymore what happens on Sunday (or Monday and now Thursday nights) but only who is sleeping with whom, who's making racist comments and who is moving up the depth charts six weeks before the season begins.
The popularity of the NFL and the media coverage of it has made it just another reality TV show, with weekly immunity challenges and a bunch of teams voted off the island at the end of the regular season, followed by weekly elimination challenges thereafter. We only care who wins or loses these challenges because it will impact what characters continue in the spotlight for another week.
Pretty soon we'll be asked to vote for who stays and who goes in the NFL playoffs, rather than letting the contests themselves decide it. (Or is that the Pro Bowl?)
So I guess I'm resenting the new King-Dumb because it is proof positive that the NFL, as a sports league, is dying and the NFL, as a reality TV show, is all too alive and gathering strenth.