buck-i-corner
  • 01:57 PM ET  02.12
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First let me say that I'm a realist. I am fully aware that SI, that other sports information network, and sports in general cater to (straight) men. I'm OK with that. Honestly. But...

-- Have you seen the NCAA Women's Basketball page? It's pathetic. The rest of the SI site is high-tech and fancy-schmancy, but that page looks like my eight year old cousin designed it. (I take that back-- she'd do a better job.) Even the High School page looks better. Granted, it has improved from the beginning of the year, when the rankings page looked like someone pulled out my grandma's 1947 manual Royal typewriter, typed it up, mimeographed it, and THEN advanced to this century to scan and post it. But still... WTF?

-- I hate the Swimsuit Issue. Every time I visit the SI homepage, I get a "come hither" look from some too-skinny, airbrushed chick whose b.o.o.b.s. are in my face. I'm not a lesbian, so this isn't attractive to me at all. And because the issue is now out, the banner is even larger. Great. One of the reasons I don't subscribe to the magazine itself is that I don't want that crap in my house. I have enough problems; I don't need to make my self-esteem even worse by subconsciously comparing my looks to that... And unless I'm mistaken, there isn't an option to get something else in place of it.  UGH!

-- Cheerleading is not a sport. So WHY is there a Cheerleader of the Week?  And why is that cheerleader always female (and usually wearing a vapid expression on her face)? If it's going to exist at all, where are the male Cheerleaders of the Week?

Again, I realize I'm in the minority and not the main audience for the marketing, but c'mon SI. Seriously. Fix the Women's Basketball page. Include some photos-- Rutgers' Women wore PINK last night; that's gotta be worth a picture. At least make the page consistent with the rest of the site. Get rid of the cheerleaders. And as far as the Swimsuit Issue goes... Do I expect a Male Athlete edition anytime soon? No. (Though I guarantee that, between the straight women and gay men, it would pull a tremendous profit.) But you really don't have to advertise that issue; men around the world have the release date marked on their calendars. Just include a generic link so those who want to ogle can and those who don't want to ogle don't have to.

I'm just saying a little consideration would be nice.

February 12, 2008  02:10 PM ET

A. You're right, I don't look at it ever, but if the women's basketball page sucks, then it should be brought up to the standard of the rest of the site.

B. Stop being so sensitive. The swimsuit issue is for guys. If you don't like, don't look at it and throw it away as soon as you get it. If you don't like the big banner, don't go to the site for a couple of days. You shouldn't compare your looks to models anyways...

February 12, 2008  02:19 PM ET

Where I tend to agree with you. They will keep targeting their main audience. I take no offense :D

February 12, 2008  02:20 PM ET

The only part of that issue I like, is when they have athletes with their significant other. I just proves that men like looks and women like money.

I just give it to my cousin. I actually haven't renewed this year.

February 12, 2008  02:31 PM ET

I agree with you about the Swimsuit issue. You can see better stuff in FHM and Maxim.

February 12, 2008  02:39 PM ET

Buck-i-girl: I agree with you on every single point!!
The swinsuit issue especially. I still like it, but come on. I think it is getting a little old. It's time to put it to bed. (sorry, I couldn't resist)

February 12, 2008  02:57 PM ET

Buch-i-girl--you said it all when you said that you weren't their target audience. I have an attitude of indifference, but as long as that issue is the best selling magazine in the country year after year, I can understand why it's there. I doubt if your significant other feels the same way, but puhleeze don't ask him.

February 12, 2008  03:01 PM ET

haha what a blog. i'm not a champion of political correctness, but that page is a crime against humanity haha... and the swimsuit issue...please leave that alone hahahahhahahhaha

February 12, 2008  03:04 PM ET

Good call. At the very least SI should treat all sports they cover with the same presentation and professionalism. Of course, until more readers like you lobby for a change, it'll all be the same.

February 12, 2008  03:06 PM ET

nice blog, buck-i-girl.....that's a shame about the women's b'ball page, but not much of a surprise to me.
if you are a subscriber (and I am) and don't want the swimsuit issue (and i don't), they give you the option of not receiving it and then they give you an extra issue. fair enough on their part i think.
don't expect them to get rid of the cheerleaders anytime soon.

February 12, 2008  04:33 PM ET

While there are probably more women who visit this site on a regular basis, there still is a great majority of men who are on the site and subscribers to SI. That is the reaso for the cheerleader of the week and the swimsuit issue. I doubt many men actually look (or cares about) the profile of the cheerleader of the week. The only way for SI to change is to have people who agree with you to send e-mails.

February 12, 2008  08:15 PM ET

I love the blog, GREAT points...the sports world/profession is very much infected with sexist mentalities. It's really hard for women to advance. Even as fans/customers, our wants and desires play second fiddle to our male counterparts. If your going to have the swimsuit edition for men, why not have one for women...I think I would prefer that option. And in terms of website management, its just not that difficult to update the women's pages or the MLS pages.

On another interesting note, most female sports executives that I know are either unattractive or possess a "less feminine" appearance, I cannot tell you how many times I've been advised to tone down my look....do you really think my real name is Rhonnie....NO, it was a professional move. DAMN THE SEXIST, lol!!!!

February 12, 2008  08:57 PM ET

Good blog...I agree with pretty much all your points...I don't think you should compare yourself to models because..well you'll never be happy. I'm a straight guy and I have no clue when the swimsuit issue comes out...haha I just admitted that I'm such a loser anyway back to the point good blog

February 12, 2008  09:16 PM ET

Nicely said, Buck-i.

February 12, 2008  09:47 PM ET

This site and SI are catering to men because 95 percent of men are the ones who patronize this site. This blog should have been written from the Womens Group. Let me know girl when you want to blog from there, especially as it relates to women stuff.

February 12, 2008  10:14 PM ET

Thanks all for the comments. A few additional thoughts:

1) Guys, I don't expect them to stop publishing the Swimsuit Issue. I just wish they'd stop with the ads (or at least make them less intrusive). How would you like it if every time you opened the home page, there was a big picture of someone's package?

2) I *like* SI for the most part. Lots of solid sportswriters, good coverage, and fun stories. To quote Robert Earl Keen: "It's the little things that p*ss me off."

3) EJ-- you crack me up. You're all right for a TSUN fan... ;) Hawkeye, you too. (But I don't mind Iowa...) :)

4) Cass-- It was just on my mind, and I wanted to get it down before I lost some of the main points. You're right, but I don't have write privileges there. Next time, I'll let you know. (If you want to copy and post it there, please feel free.)

February 12, 2008  10:39 PM ET

Actually I don't think SI caters to straight men. How could so many straight men like to watch fat men wearing skin tight satin pants bounce off each other (football) when you would think women jumping up and down in bikinis (volleyball) would/should appeal more to them. Go figure.

February 12, 2008  10:51 PM ET

Jesus girl, you can blog from there once you express a desire to. I have no intention of copy/pasting your work. You can blog from there yourself once you tell me you would like to do so.

February 12, 2008  10:52 PM ET

I think more often than not women get hooked on sports and the NFL specifically so they can relate better to their men. I know they werent waving NFL flags in my high school, but once they marry some guys who are actually real men who like sports they tend to join in the fun and then are just hooked.

February 13, 2008  09:12 AM ET

Rhonnie; "tone down your look?" that would be a crime against humanity and impossible as well.

 
February 25, 2008  03:49 AM ET

Personally, in todays society, I just don't get the concept of "soft porn" like the swimsuit issue, etc. when there are entire magazines dedicated to it (playboy) not to mention what you can dig up on the internet (don't search unless you have a strong stomach...)

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