First let me say that I'm a realist. I am fully aware that SI, that other sports information network, and sports in general cater to (straight) men. I'm OK with that. Honestly. But...
-- Have you seen the NCAA Women's Basketball page? It's pathetic. The rest of the SI site is high-tech and fancy-schmancy, but that page looks like my eight year old cousin designed it. (I take that back-- she'd do a better job.) Even the High School page looks better. Granted, it has improved from the beginning of the year, when the rankings page looked like someone pulled out my grandma's 1947 manual Royal typewriter, typed it up, mimeographed it, and THEN advanced to this century to scan and post it. But still... WTF?
-- I hate the Swimsuit Issue. Every time I visit the SI homepage, I get a "come hither" look from some too-skinny, airbrushed chick whose b.o.o.b.s. are in my face. I'm not a lesbian, so this isn't attractive to me at all. And because the issue is now out, the banner is even larger. Great. One of the reasons I don't subscribe to the magazine itself is that I don't want that crap in my house. I have enough problems; I don't need to make my self-esteem even worse by subconsciously comparing my looks to that... And unless I'm mistaken, there isn't an option to get something else in place of it. UGH!
-- Cheerleading is not a sport. So WHY is there a Cheerleader of the Week? And why is that cheerleader always female (and usually wearing a vapid expression on her face)? If it's going to exist at all, where are the male Cheerleaders of the Week?
Again, I realize I'm in the minority and not the main audience for the marketing, but c'mon SI. Seriously. Fix the Women's Basketball page. Include some photos-- Rutgers' Women wore PINK last night; that's gotta be worth a picture. At least make the page consistent with the rest of the site. Get rid of the cheerleaders. And as far as the Swimsuit Issue goes... Do I expect a Male Athlete edition anytime soon? No. (Though I guarantee that, between the straight women and gay men, it would pull a tremendous profit.) But you really don't have to advertise that issue; men around the world have the release date marked on their calendars. Just include a generic link so those who want to ogle can and those who don't want to ogle don't have to.
I'm just saying a little consideration would be nice.