Here I go again, with a blog that has nothing to do with sports...and a lot to do with growing old(er).
Today's topic is media. Not sports media, but media in general. Specifically, we'll deal with how radio defines the term "oldies". You'll be surprised that it has different meanings for different generations. Let me explain:
As I've made no secret here in FanNation, I'm approaching 50 (come May). That means I've seen and heard enough TV, radio and music than I care to. Believe it or not, there are some of us left who remember a world before the Internet or cable TV (or even the Fox network, for that matter...hell, I remember when it was still Metromedia!!). But I digress...
What got me started on this topic, was turning on an oldies station...and hearing music from the '70s. I mean, this is the music I heard when I was in HIGH SCHOOL, for Christ's sake. But, I guess to my nieces and nephews this is considered to be their idea of "oldies" music. Fine. I can't argue that.
What I can argue, though, is that Madison Avenue has pretty much shunted we "baby boomers"--that's those of us born between 1/1/1946 and 12/31/1964--into an attic of some kind, like some loony relative. The advertising we can remember from our childhood(s) is now relegated to a museum, either in NYC or in LA. But again, I'm going off-topic.
When I was a kid, white kids watched "Soul Train"...and black kids were watching "Bandstand". But somebody 30-some-odd years ago started to change the dynamic; they call it "demographics" nowadays. You know, break things down by age group or economic group (or some other type group). Anyway, somewhere around the late '70s you started to see a change in radio formatting. No longer did the "Top 40" reflect the listening habits of all Americans; instead, you began to hear all-disco stations, all-soul, Afro-centric (or "Third World" music, as some people came to call it)...well, you get the idea.
But what really destroyed "traditional" radio in this country was when the FCC cleared a path for Clear Channel (or, as I like to call it, "The Great Satan") to buy up just about EVERY radio station in America. Once they did that, the concept of "local" radio as we've known it...real people sitting behind a microphone in, say, Altoona, PA...went bye-bye in favor of some faceless idiot in Cincinnati (where Clear Channel is headquartered) doing the weather for Omaha. NO connection whatsoever to the community.
It's the same for what constitutes an "oldie" now. Back in my day, any song made before 1965 qualified as one. Now, I hear these syndicated shows playing music from the '80s and calling it "oldies". When they took the Beatles' "Revolution" and put it in a Nike ad (screw YOU, Yoko!!!), you just had to know the decline of Western civilization wasn't far behind.
I mean, "Viva Las Vegas"...to sell a pill designed to "get it up", as it were???
I give up.