They don't need to do any extra work to hype it if it's really that good. For the record I think MOST of sports is overhyped. Super Bowl and NCAA Tourney Time being the biggest culprits. If you go back 5 years, you'll see what I mean... the Tourney was still great for BBall fans, but there was less of the 24/7 crush. It's not the Tourney itself that ultimately is to blame, but this insane news cycle that doesn't end.
This level of information is simply unnecessary and invasive, but I fully expect most people to disagree with me. I don't expect my opinions to be agree'd with, but I also don't expect to agree with yours. And most importantly, declaring something the 'BEST' is pure opinion, just as an FYI. I consider the NCAA the worst because it completely erases anything else in it's wake. As the post above indicates, I'm excited for the Hockey tourney, but that gets zero coverage - I know, it's not a draw, but I happen to think it -SHOULD- be.
The real culprit here is that everyone is chasing the buck, and in a NEWS aspect, it should be about covering everything, not maximizing profit. I understand everyone is a business, but it's that very fact that bothers me - report on all things equally, as an impartial reporting service should - and THEN add extra content for the big sellers if you're worried about your profit margin.
Of course, I fully expect that this kind of opinion will be frowned upon, but I'm not worried about that. It's my opinion, and I'll stick by it.
As always, if you're going to comment, make it constructive.