This is a continuation to the previous article, UFC Going Global. After mouthing off about why global expansion will be difficult in much of the Far East and Asia, my old stomping grounds, Korea, kept coming to mind.
The UFC might be best served to expand to countries primed for their product and the sport. Korea seems a perfect fit. The economy can support it. There's already a tradition of combat sports in the country, and then there's the U.S. Military.
The UFC might want to consider partnering in a sense, with the U.S. military in countries where there is a large presence. Americans, for the most part, have bought in to mixed martial arts and the sport fits pretty nicely with the military. Expanding to these countries easily delivers a few thousand fans without a great deal of advertising.
I guess you could equate it to opening the door, sticking your head through and surveying the room, without actually stepping all the way in. Korea has something in the neighborhood of a hundred thousand Americans associated in some capacity with the U.S. Military.
There has also been talk of Germany, my current country of residence. Germany is not ready for the UFC. Few Germans are MMA fans, and aside from Dennis Siver there aren't a lot of known German fighters. The UFC talks of a show in Berlin, but it might make more sense to introduce the product in somewhere like Mannheim (where Siver trains) or Kaiserslautern, both have large U.S. Military presences and are only 45 minutes apart. Again, this would alleviate some of the pressure involved with jumping into uncharted waters.
This all makes sense to me, but my guess is Lorenzo Fertitta, Dana White, and UFC UK president Marshall Zelaznik might have a leg up on me when it comes to the ends and outs of running the UFC...