I have always liked the Madden franchise, and I am with the folks that think it has declined in the past few years. Other than the obvious "better gameplay" "better graphics" here are some ideas that I think would be sweet.
- Fantasy Football Mode- Not a fantasy draft, but a fantasy team within your season. How sweet would it be to draft your fantasy team before the start of your season. When I play a season I have a habit of not looking at how other teams are doing, but with this feature I may have an extra incentive to stop a RB, or I'll play a guy a little longer.
-Sponsorships- In recent years we have seen Reebok sneak on to the jerseys and the shoes of the players, and in a screenshot for Madden 08 I have see the UA for Under Armor. But I think they need to take this a step further. In the Superstar mode you should try to get as much money as you can. Sign deals with DirecTV, and Visa. You could truly be the next Peyton Manning. Also add in Adidas and Nike and if one those two Reebok, or Under Armor sponsor your then you can get some free gear. Plus real signs would make for a better look in the stadium. One final benefit from sponsors is that if you get a ton of companies to pay to be in the game you can charge a little less than $59.99.
-Get a TV station on board- One of the things that ESPN football had to offer was that you could swear that the game was actually on ESPN. This whole radio show thing is garbage. EA Sports already has the rights to ESPN, or they can get NBC to do it since Madden works for them. Seeing the presentation of a national broadcast would make the game much better.
-Retired Numbers- as a Broncos fan I don't want to see anyone in Denver with the #7 EVER!!!! I know the same can be said about #16 in SF, or #20 in Det. Teams retire numbers for a reason, and it gets under my skin to play against teams with players who are scrubs wearing those sacred numbers. They should also have a feature where you can retire numbers. So if you were a Pats fan and playing a franchise you could be sure that Brady will be the last one to sport #12.
-Expansion / Relocation modes- I like the idea of making a new team, it would make for a nice challenge. And moving teams can also be fun. I like the idea of these two modes, but make them optional.
-Editable Unis- They have taken a shot a designing new uniforms for your new team, but they did it all wrong. They need to make it to where you can edit the one they wear, and have all the options when you make a new one. Have Reebok put in a few designs that they may come out with in the next few years, add in al of your team's logos and let the people go to town. Also have the Computer update teams from time to time. Again this can be a feature you can turn on and off.
-USE THE ESPN LISCENSE- I know I already mentioned having the game appear on a network, but they should have ESPN all over their game. Have the top story on the cover of ESPN the Magazine (like NCAA has done with Sports Illustrated in years past.). A few years ago they had a radio show on the game, I say have Mike and Mike, or a sound feed of PTI or Around the Horn.
-Add Dimensions to the Superstar mode- The superstar mode is fun, but it can be better. I have mentioned a few things, and with that I would like to add a few more. You should use the online mode to buy things. Based on your guy's income you should be able to buy a house and put it where you want to live. You just connect online and you can purchase and download what your guy can afford. Whatever house you buy can be the basis for your menus. Add in some fun things like cars and other things you can go out and buy.
-Tattoos- In every NBA game you see all of the guys inked up. Madden did it on the old systems why not on 360 and PS3?
-NFL Draft- Add some features to the draft. It needs to be more than some names running across the screen. Add commentary, and have the players go to the podium. NCAA was able to have a guy in a suit accept the Heisman a few years ago, how hard would it be to have your #1 pick grab a hat and a jersey?
Again these are just some ideas I have outside of the actual game play. Let me know what you would like to see added.