While I'm no Dana worshipper as some in the MMA fan world. I must give credit where credit is due. He has allowed MMA to garner some of the recogniztion that it deserves through clever marketing and working with legitimate athletic commissions to ensure safety to its athletes. But that being said, I am critical as to how the president of an organization and face of MMA acts like he's one of the fighters instead of an executive of the sport. He's allowed his ego and mouth to set back what his organization has done thus far. Whenever you have the president of your organization talkin trash and bashing competition openly it tends to take away the credibility and legitimacy of your sport away a little bit. The mainstream sport world can't help but view it as the WWE except with maybe a little more realism. MMA is already fighting an uphill battle with all the sensitive types that think its just "human cockfighting". Dana's actions do not help the situation but only make it appear less legitimate while running his company as some sort of 2nd rate mafiaoso.
I know the hardcore MMA fan loves some Dana White; and he's brillant and all that yeah, yeah, yeah. maybe so to an extent. But I also know he and the organization will never truly be accepted in the mainstream sports world unless he(the face of MMA) starts acting like the president of the top MMA organization in the world. You don't see Selig, Goodell, Stern, or any other similiar leader of sports organization act as if they are actually competing. I love MMA and feel like it should be part of the main sporting world establishment. I hope for the day that I can turn on ESPN and see highlights of my favorite fighters on regular basis with equal length as other sports without it being almost laughed or scoffed at by the sportscasters that are reporting the news as some kind of farce.
Open to any and all comments on the topic.


Lucia Dvorska
Bar Refaeli



Comments (7) Add A Comment
When does Dana act like he is competing? In fact, i think its better the way he runs shop...he is there for EVERY title fight, ppv even, and even hi reality tv show...name one time you seen Goodell on the football field after a team wins home field advantage for the playoffs, or wins the division, heck even when teams win there respective conference's??? he's not there...
Maybe if Goodell wasn't too busy looking for fines tho hand out he would give a crap about the sport that is diminishing as it is...(not on a ans base, but rather ethics base)
same can be said about stern and selig...now i know they cant be at all the games where teams win important games, but these doof's really only show face time when its for disciplinary actions...
Steveo16220 says:…
Total Comments (6153)
He needs to be out there promoting in every way possible...this sports is still on the verge of acceptance...so every time he out in places "running his mouth" is for the sake of the company growing....this isn't a team sport like the others you mentioned....it is fighting..MMA to be exact..the trash talk is part of promoting!!! the more you do promoting the better off your company will have with success....i think he is doing a good job at not only keeping things interesting with fighters, the organization, and promoting the sport, but also with helping this company grow. It wouldn't have gotten to the point its at, or to the point where it keeps expanding if he wasn't doing something right....no?
Steveo16220 says:…
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good non subjective article...what do you think of my comments.
Steveo16220 says:…
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i welcome all comments. while i totally disagree with you, you provide insight that i think a lot mma fans share.
that's my whole point dana shows his face too much he's involved with every aspect too much. he doesn't know where to draw the line between enthusiastic fan(which he absolutely is) and executive. and what type of credibility does the sport have when the leader gives nothing more than slap on the wrist to the jackoff's like leben and junie brown because they cannot control themselves when they drink. but yet he rewards them with lucrative contracts to fight simply because he knows they'll put on a good show. he should've set an example with these guys. there are plenty of other fighters that would die for the opportunity those guys get. he could've set the tone that his org only wants professional fighters that know how to conduct themselves in and out of the cage. yeah, i know the major sports are not immune from the idiots. but dana openly downplays there behavior saying "we want guys that can fight who cares if they are jackasses" and when you're trying to attain sports equality you simply just can't have that especially when already fighting an uphill battle.
i just think if he wants to act like fanatical owner he should step aside hire a new president or commisioner or something so he can run his mouth all he wants
Al_Cheese
Richmond, VA
Total Comments (1451)
I like the post and the points you mention.
Dana can get too involved and has that attitude of "I am the MMA Emperor".
But other things are also certain:
- He is the biggest single force (is there is one) behind MMA going mainstream in the US, when it was already mainstream in Japan.
- He has done so with sound financial practices. Pride FC went done because of money (and Yakuza), EliteXC is finished, etc etc; at the same time, the UFC is making money.
Good post, keep it up.
Hyped78
Lisbon, Portugal, EU
Total Comments (8937)
hyped78,
appreciate it. i don't doubt it for a second that the reason the ufc is #1 has a lot to do with dana. i just wish he'd turn the page so to speak and start running his company with a little more tact. i feel like mma could and should be doing much better than it is. you give one man that much power in any sport and sooner or later things start to go down hill. look at what don king did to boxing.
Al_Cheese
Richmond, VA
Total Comments (1451)
"you give one man that much power in any sport and sooner or later things start to go down hill."
Oh, that I agree with absolutely!
Hyped78
Lisbon, Portugal, EU
Total Comments (8937)
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