ESPN has begun their latest hype machine, a competition called "Who is Now?", based on who, publicity wise, is the most famous athlete. Last night's matchup was between Tiger Woods and Matt Leinart. Leinart has been attached to both Paris Hilton and Britney Spears, and received a monster contract his rookie season. There is no word on whether a lifetime supply of penicillin was included in the incentive part of his contract.
Continuing with the hype machine, ESPN plans to air their mini-series "The Bronx is Burning" after the Home Run Derby. Just what we need, MORE talk about the Yankees on ESPN. SI.com is hard at work on a similar series about the Yankees' rival titled "The Sox will Win the AL East", a once every 12 year special.
Barry Bonds overcame a 119,000 vote deficit in the final days of balloting to finish 123,000 votes ahead of Alfonso Soriano as the final starter in the NL outfield. Now there's a vote swing that puts all the throwdown cheaters to shame. There is no word yet if Bud Selig has decided to hire Super-Levi, Ron Burgundy, or any of the other self-appointed FanNation bloodhounds to begin another fruitless investigation
Kobe Bryant has decided to deflect interviews and focus his time on participating in children programs that encourage reading. The three books he will read: Chicken Little, The Boy who Cried Wolf, and If you Give a Diva a Franchise, the Lakers adaptation of If you Give a Mouse a Cookie.
Thanks for reading.