And it starts at the top. John Henry is one of the savviest and most successful owners in professional sports, and Larry Lucchino is a power executive. But the X-factor is Theo Epstein, the young GM who began transforming the Red Sox back in 2003.
Now, two World Series titles and six years later, Boston appears poised for the postseason for many years to come. Maybe even decades. One could argue that the Boston Red Sox are the new superpower of Major League Baseball, surpassing the rival Yankees in organizational talent and use of resources.
But how did this all happen? Ever wonder what's going on behind the scenes? Curious about Theo Epstein?
If so, don't hesitate to check out my book, "Theo-logy: How a Boy Wonder Led the Red Sox to the Promised Land" on Amazon, Barnes and Noble, or Borders.com. "Theo-logy" is the one and only book centered on Theo Epstein, and it reveals his past, rise to prominence, and specific general managerial tactics. It's everything you wish you knew about the Red Sox's dramatic organizational turnaround, from the general to the very specific.
To those of you who have written to me about the book through the FanMail option: I really appreciate the responses, and I look forward to more correspondence in the future. Thanks all.