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10. Stop the Clown Proposals

The BCS doesn't want any mid-major in their bowls.  The last proposal made the MWC rep look like a clown. It had no support outside his own conference.

The proposals can lead to changes detrimental to the mid majors.  If the change is based on a proposal originating from a mid major representative, the BCS insulates itself from the results.

During the last proposal from the mid majors the BCS did like the idea of doing away with the formula and moving to a selection board  - of their choosing.  The BCS was interested in the requirement a mid major conference win at least 40% of at least 20 games against the majors - as an additional requirement to the existing criteria.

11. Up the Appearance Fees

In the current 12 game season, the majors have settled on an average of about 9 games against the other majors, 1 against an FCS team, and 2 against the mid majors.  Finances have the FCS game and the 2 against the mid majors typically a home game.  Fan support generally prevents dropping the game against other majors or increasing the number of FCS teams.  This leaves about 2 games per mid major team.

The average stadium for the majors seats over 65,000 fans.  I suspect the average ticket price is over $40 and over $5/person in concession sales - this would give expected revenue in the area of $3 Million.  I would expect the lower end to be over half this amount.  The largest where ticket prices frequently exceeding $50 would be expected to exceed the $6 Million mark.

Yet a mid major appearance fee approaching $1 Million is the exception, not the norm.

The mid majors can preserve the market by limiting the number of games against FCS teams to 1 per program - not a huge issue now with very few majors scheduling 2 FCS teams a season, but perhaps a major issue in the future.  By conceding the 1 game per season, they limit the protest from the majors.

This is an easy sale to the NCAA to assist the financially strapped mid majors.  The BCS bowls would be favorable to making this a condition of their invite system - they are looking for more games between the majors and mid majors in the hopes of limiting the number of mid major appearances in the BCS.  Few majors schedule more than 1 FCS team a year making this an easy change for them.

The mid majors can preserve the market by working to minimizing the number of conference games the majors play.  The PAC10, SEC, and ACC have adopted or are considering 9 conference games a year.  If it expanded to the Big 12 there would be 46 fewer OOC games, at least some of the games against the mid majors will be lost.

Publicly the mid majors can hold meetings on their expansion to 9 conference games, rejecting the idea at the end.  Using the publicity they can publicize the downside of the 9th conference game to the fans.  Behind the scenes, they can discuss the issue with the major conferences, detailing the downside.

With the market secured, the mid majors can work together to increase their appearance fees as much as legally possible.

They might require conference approval to schedule more than 2 games a year against the majors (preserving the value of high profile teams while spreading the wealth among the entire conference) or require revenue sharing for 3 or more games.

They can limit the bottom end of the appearance fee to $400,000

If the 5 mid majors could show they can actually work together at something more than griping to the other entities, they could use the conference contract approval or similar tool to push the appearance fees up to 30% or more of the expected ticket and concession revenue.

It is the net revenue that matters.  The travel costs for a football program across country can be substantial.  Sorry fans, but for equal payouts it is cheaper to play local teams.  Where applicable, they can try to establish relationships with the local major conferences.

It would help if the mid-majors weren't constantly fighting with, griping to, and threatening court action against the NCAA, BCS, and majors.

12. Imagination and Urgency

The mid majors need to act with urgency.  Lucrative conference television contracts for the majors are increasing the disparity.  The mid majors are primarily limited to the lower bowls because of their continued poor TV ratings.  The fan interest of the mid majors is not improving in proportion to their increased success.

Over time the disparity in revenue will affect facilities, staffs, recruiting, and eventually performance.

The number of games against the majors is threatened, decreasing the appearance fee the mid majors can demand.

Support from fans and sports writers may be diminishing.  The number of articles against changes to the BCS is increasing.  Recent proposals presented to the BCS have been ridiculed.  Belittling the teams of the majors hasn't helped the mid majors gain overall fan support any more than the clown proposals, threat of law suits, etc.

The mid majors need new approaches and strategies.  The tactics that provided gains in the past are no longer working.  With few gains expected from the outside, the mid majors need to focus internally.

Promoting the games between mid major opponents is an example of an internal innovative change.  Individually these games have nominal fan interest.  The answer may be to change the context in which these games are played.

An example would be to mimic the inter conference basketball tournaments.  In a given weekend 2 mid major conferences face off.  A face off between the MWC and the WAC would draw a lot of interest outside the conferences involved.  If scheduled at the beginning of the year, the interest could carry over thru the regular season.  In this context, even 2 middle conference teams playing each other become significant.

This could also be the basis for a series between a mid major and major conference in the same region noted above.  Details and logistics can be found in this old blog Making Week 2 and 3 Awesome in NCAAF  It references a format between 2 major conferences, but could be applied to 2 mid majors.

 

Also refer to 12 Needed Changes for the Mid Majors - Part 1

1. Quit crying to the BCS

2. Quit griping to the NCAA

3. The Best of the Rest Invite

12 Needed Changes for the Mid Majors - Part 2

4. Forget the Courts Anti-Trust Suits 

5. Forget about Political Intervention

6. Promote Themselves

12 Needed Changes for the Mid Majors - Part 3

7. Forget about a Mid Major Qualifying for an Auto Invite to the BCS  

8. Forget about a Playoff

9. Combine Their Marketing to the Bowls

 

Let me know your thoughts, and thanks for reading.

August 3, 2009  09:23 AM ET

10. Stop the Clown Proposals

I resemble that remark.

August 3, 2009  09:40 AM ET

Thoughts as I go:

"The mid majors can preserve the market by limiting the number of games against FCS teams to 1 per program - not a huge issue now with very few majors scheduling 2 FCS teams a season, but perhaps a major issue in the future. By conceding the 1 game per season, they limit the protest from the majors."

As a mid-major, I would push the BCS committee to adopt a Strength of Schedule penalty for scheduling FCS teams. There used to be points added for scheduling "quality" opponents... which I vehemently oppose. However, a 1/2 or 1 point deduction for each FCS team as a "SoS tie breaker" system would discourage the cream puffs and increase the number of BCS vs Mid Major matchups.


Publicly the mid majors can hold meetings on their expansion to 9 conference games, rejecting the idea at the end. Using the publicity they can publicize the downside of the 9th conference game to the fans. Behind the scenes, they can discuss the issue with the major conferences, detailing the downside.

Hand in hand with that, schedule longer term OOC deals with the Pac-10 and Big 12. The mid-majors could aggressively lock in those precious OOC spots by negotiating 3 home + 2 away deals instead of the traditionla 2-1 or 1 and done.


Lucrative conference television contracts for the majors are increasing the disparity.

The PAC 10 presents a unique partnership opportunity. The PAC 10 needs more geographic area coverage to match the Big 10 and SEC population centers. The west doesn't have the same population density so the PAC-10 needs to expand the media coverage to the East. The mid-majors can help shift the marketable time zones from almost exclusively Pacific to add the Mountain and Central. USC has the clout to carry the banner and encourage the other members to expand their marketing efforts west. If the MWC+WAC+PAC-10 joined forces in scheduling and marketing, they could possibly compete. The MWC+WAC status improves by association.

An example would be to mimic the inter conference basketball tournaments. In a given weekend 2 mid major conferences face off.

Brilliant! Include the PAC 10.

August 3, 2009  10:36 AM ET

The only way to be included in a new system is to disrupt the existing system and force a re-alignment.

13. Propose, champion a FCS-game Strength of Schedule penalty.

14. Attack the Big East. It is the weakest link. Use the congressional memebers, even if it only achieves publicity.

15. Partner with the PAC-10. It is the closest ally.

16. Allow the SEC and Big 10 to grow financially. Do not schedule against Big 10 and SEC teams. Only when the mega-conferences over-extend their resources (budgets too large, exceeding revenue, competitive balance shifts) will they be forced to re-align.



"If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected."
Sun Tzu

August 4, 2009  12:43 AM ET
QUOTE(#2):

Thoughts as I go:

"The mid majors can preserve the market by limiting the number of games against FCS teams to 1 per program - not a huge issue now with very few majors scheduling 2 FCS teams a season, but perhaps a major issue in the future. By conceding the 1 game per season, they limit the protest from the majors."

As a mid-major, I would push the BCS committee to adopt a Strength of Schedule penalty for scheduling FCS teams. There used to be points added for scheduling "quality" opponents... which I vehemently oppose. However, a 1/2 or 1 point deduction for each FCS team as a "SoS tie breaker" system would discourage the cream puffs and increase the number of BCS vs Mid Major matchups.


Publicly the mid majors can hold meetings on their expansion to 9 conference games, rejecting the idea at the end. Using the publicity they can publicize the downside of the 9th conference game to the fans. Behind the scenes, they can discuss the issue with the major conferences, detailing the downside.

Hand in hand with that, schedule longer term OOC deals with the Pac-10 and Big 12. The mid-majors could aggressively lock in those precious OOC spots by negotiating 3 home + 2 away deals instead of the traditionla 2-1 or 1 and done.


Lucrative conference television contracts for the majors are increasing the disparity.

The PAC 10 presents a unique partnership opportunity. The PAC 10 needs more geographic area coverage to match the Big 10 and SEC population centers. The west doesn't have the same population density so the PAC-10 needs to expand the media coverage to the East. The mid-majors can help shift the marketable time zones from almost exclusively Pacific to add the Mountain and Central. USC has the clout to carry the banner and encourage the other members to expand their marketing efforts west. If the MWC+WAC+PAC-10 joined forces in scheduling and marketing, they could possibly compete. The MWC+WAC status improves by association.

An example would be to mimic the inter conference basketball tournaments. In a given weekend 2 mid major conferences face off.

Brilliant! Include the PAC 10.

The number of FCS teams does factor into the tie breaker system of our beloved B10 (which I believe is the only place it enters into the equation).

I would like to see the SOS calculation reconsidered. In their current format, most just don't count the game and average the rest. As a result, until their loss TT played 2 FCS teams yet had a higher SOS calculation once they were into the conference season because their conference wins were averaged out over fewer games. I would like it classified for what it is - a win over a team they you would expect to go thru a 12 game FBS season without a win.

Once a team gets a loss, an FCS game kills them in the computer polls and SOS rankings... so it is not as if it doesn't have significant negative impacts already.

I considered but didn't mention it for several reasons. A ranking penalty would only impact the teams chasing a title. A complete elimination might backfire on the mid majors - they play these teams as well for many of the same reasons. Sometimes a team gets stuck scheduling an FCS team because there aren't any schedule openings with the teams they can afford to play. Primarily, for a change to come to pass you need support - I went for what I think the mid majors can readily get from the majors and the BCS - ask for too much and you get squat.


Playing all of their games against the majors isn't just a financial benefit for the majors - it substantially benefits the mid majors as well. Even with increased demand, the finances favor the mid majors hiutting the road. In addition, if it is not a home game for the majors, there is increased incentive to schedule a major rather than a mid major.

August 4, 2009  12:55 AM ET
QUOTE(#3):

The only way to be included in a new system is to disrupt the existing system and force a re-alignment.13. Propose, champion a FCS-game Strength of Schedule penalty.14. Attack the Big East. It is the weakest link. Use the congressional memebers, even if it only achieves publicity.15. Partner with the PAC-10. It is the closest ally.16. Allow the SEC and Big 10 to grow financially. Do not schedule against Big 10 and SEC teams. Only when the mega-conferences over-extend their resources (budgets too large, exceeding revenue, competitive balance shifts) will they be forced to re-align."If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant. If he is taking his ease, give him no rest. If his forces are united, separate them. If sovereign and subject are in accord, put division between them. Attack him where he is unprepared, appear where you are not expected."Sun Tzu

13-14-15 already covered.

16 - not certain of your definition of realignment. All the mid majors need to do is show a financial benefit for boith over the current, and close the gap.


TAOW - I give the paper back version to all of my nieces and nephews upon graduation as well as a lot of co-workers that keep bumbling into situations where they shoot their foot off.

I always get the version without coment and discussion, encouraging them to treat it as bathroom reading material - read a small section, look for the parallels to other situations (office environment), reread over a couple of days, them move onto the next section.

I was impressed with its repeated caution about entering conflict too soon - I guess if your audience is a bunch of war lords, it is something that had to be repeated over and over.

 
August 7, 2009  08:08 PM ET
QUOTE(#2):

Brilliant!

Thanks... though the idea originally came from 84 - I just prosed the logistics, upside, and down side.

I was finally able to locate the old blog for the conference to sonference shootout and added the link to the blog.

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