It has always been the case that the Pac 10 champ plays in the Rose Bowl. All teams in the conference want to. It is a tradition going back almost a hundred years (1st game was 1902, continuously since 1916). It has always been a Pac 10 (previously Pac 8, originally PCC) vs first eastern teams & since 1946 the Big 10. Again, every Pac 10 team wants to play in the Rose Bowl.
So what happened? Some fool, who doesn't understand tradition, just money (what a surprise that someone in administration would do that-LOL), decided that if the Pac 10 champ plays in the BCS National Championship Game, then instead of taking the Pac 10 runner up like they should, take the highest ranked BCS team from a non-automatic qualifier, if it's higher ranked. Thus TCU (#3) gets the Rose Bowl instead of Pac 10 runner up Stanford (#4). Discretion should give Stanford the bid. Better conference & closer to home.
I'm not dissing the Orange Bowl. It's a great bowl, but it's not the "grandaddy". Yes, it's a prime time game, not an afternoon game, but still. Doesn't tradition mean anything anymore? I have no interest in Wisconsin-TCU. I'll wait for the Fiesta Bowl (UConn-OK), & 2 days later Stanford-VA Tech.