We've seen it in the past, sport leauges at the height of popularity commit suicide!  The NHL did it in the late 80's and early 90's and Baseball did it again also. These once proud and popular sports decided that either a "Lockout or Strike" was better than operating as business as usual!  What makes normally sensible business men and sport athletes act in ways that normally are seen in mentally ill patients that are considered suicidal?  The underlying culprit is "GREED", no matter what name they give it, it is still all about the money.   Normally people with successful businesses will try to keep their profits at a high level and their costs at a minimum, without putting at risk their reputation or brand in regards toward their customers.                                                                                                                 We the customers of NFL Football or the "FANS" are here to say to both sides,"Get Your **** together or your Leauge will die".  Just look at the previous examples from the sports world, those two leauges never have recovered from their work stoppages.  There're other options for our Sports Dollar, one example is the rising and popular MMA sports, specially UFC.  These new sports have surpassed boxing in popularity and revenue, so becareful if you proceed with this lockout.  You might get a totally different outcome than what you have in mind!