I forgot to add something to my answer.
It "can", but it "shouldn't".
Bear in mind that the UFC has had PPVs headlined by fights such as Rich Franklin vs Yushin Okami (non title). Edgar vs Maynard isn't worse.
But, of course, like I said, it's not a fight to build a PPV around, unless you have a strong card beneath it.
Frankie vs Gray should be a co-main. Save some big guys for the main event. Like said before, Silva-Sonnen 2 would be a good card. They're both relatively unknown so they need to advertise with somebody popular and a little bit of Frankie to help get his name out.
Frankie just headlined against BJ Penn TWICE and won 8 of 10 rounds. Grey was on TUF and was a feature vs Kenny! How are they unknown??
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TO the Q.
I don;t think they can SELL a PPV- neither are known for finishes- I think you need to double this with a proven standup war - no Rashad fights and no GSP and NO RANDY fights.
I hate having double title defenses.
So- up to me?
Marry it to a Tito/Chuck 3 or if you can't wait that long- The Next Forrest fight or even Leben/Wandy.
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