MMA  > General MMA  > Is Affliction Missing An Opportunity?
May 6, 2009, 12:33 AM
Full article at http://www.mmaspot.net/news.php?id=245 (too long)

Current rumors have Affliction's third and possibly final card taking place sometime in August of this year. While this is a good move to some degree, there is a better chance to capitalize on the UFC's timing of events in order to minimize the counter programming that the UFC is ultimately going to offer in contrast to any Affliction event, while maximizing their potential profitability.

Taking a look at UFC???s counter programming and what type of numbers they were able to do against Affliction???s first event showed noticeable results which made the UFC hopeful of doing something similar in the future. "Affliction: Banned" was held on July 19th, 2008 and the UFC scrambled to put together a card to show on Spike TV. The UFC managed to get a headlining fight with Anderson Silva vs. James Irvin in what was Silva's first step up to the light heavyweight division. Affliction's debut did over 100,000 Pay-Per-View buys, which has made it the most viewed non UFC mixed martial arts event on pay per view. On the other hand, UFC's Ultimate Fight Night scored a 2.1 rating which translates to roughly 3.1 million viewers. Both parties deemed their respective events a success.

The second Affliction event, "Day of Reckoning", happened six months later on January 24th. Because the UFC already had two events scheduled for January 17th and 31st, the UFC decided instead to counter Affliction's programming with a replay of "UFC 91: Lesnar vs Couture". This was at the time considered to be one of the top three most viewed UFC events of all time. Affliction's sophomore event did between 150,000 and 200,000 buys while UFC's replay on Spike tv peaked with 3.3 million viewers. Again, both parties claimed success.

Because of the success of promoting UFC 91 replay on Spike, the UFC again decided to use this tactic to counter another competitor's card. This time "Strikeforce: Shamrock vs Diaz" got the treatment with UFC re-airing "UFC 94: St-Pierre Penn II" on Spike TV. The replay, according to UFC's own press release, destroyed the competition that night with an average number of viewers just under 2 million. While these numbers aren't as large as the previous two attempts, the UFC did win the night in the target demographic, an accomplishment of considerable significance.

So back to the rumors of Affliction's third event being hosted in August. The UFC already has two events planned for the month of August with UFC 101 and 102 taking place August 8th and 29th, respectively. This is a good opportunity for Affliction to avoid being countered by a live event because it will be difficult for the UFC to either move one of the two pay per views, or get enough fighters for a live show on Spike that could actually take viewers away from Affliction. Keep in mind that most of the top named fighters will have either fought shortly before August or are fighting in August. But there is the possibility that some fighters, including Evans or Machida, would be ready to fight in August.

But of course no one can be 100% positive that all the fighters from UFC 99 and 100 will not be able to fight on short notice, but it does bring up a big counter measure in and of itself, likely ruling out a live event. Even though UFC 100 will have happened less than a month prior, this is a serious card and could be used by the UFC as a replay on Spike to counter Affliction's third event. UFC would certainly promote a re-airing of their centennial event heavily if need be.


Continued at http://www.mmaspot.net/news.php?id=245 >>>

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