<?xml version="1.0" encoding="UTF-8"?>
<blog-post>
  <updated-at type="datetime">2009-09-08T11:19:38-04:00</updated-at>
  <intro>&lt;div class=&quot;photo_container image_right&quot;&gt;
&lt;div class=&quot;photo&quot;&gt;&lt;img src=&quot;http://img.fannation.com/upload/si_blog_post_images/20801/kobe.8.jpg&quot; alt=&quot;Kobe&quot; width=&quot;300&quot; height=&quot;320&quot; /&gt;&lt;/div&gt;
&lt;div class=&quot;photo_attributes&quot; style=&quot;text-align:right;&quot;&gt;At least&amp;nbsp;the Lakers still get covered like a pro team. &lt;br /&gt;John W. McDonough/SI&lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Los Angeles has never had a reputation for being a great sports town. Sure, we have great weather and great beaches, but when our teams play we show up late and usually leave early. And sometimes we don't show up at all, especially if our teams are bad. It's one of the reasons why we lost two NFL franchises and won't get another one for the foreseeable future.&lt;/p&gt;
&lt;p&gt;I still think there are few experiences in sports better than a USC football game at the Coliseum, an afternoon ballgame at Dodgers Stadium, a UCLA basketball game at Pauley Pavilion, a Lakers game at Staples Center or New Year's Day at the Rose Bowl. The skeptics can say what they want, but in the immortal words of &lt;strong&gt;Randy Newman&lt;/strong&gt;, &quot;&lt;a href=&quot;http://www.youtube.com/watch?v=frZZAQRfMYg&quot;&gt;I love LA&lt;/a&gt;.&quot;&lt;/p&gt;
&lt;p&gt;It is, after all, still the No. 2 media market with two teams (if you count Anaheim as part of LA like the Angels do) in every sport except for the NFL. The media, however, that covers this market is shrinking by the day. A microcosm, no doubt, of what's happening in many other sports cities across America.&lt;/p&gt;
&lt;p&gt;Not only have there been major layoffs at newspapers such as the &lt;em&gt;Los Angeles Times&lt;/em&gt;, &lt;em&gt;Daily News&lt;/em&gt; and the &lt;em&gt;Orange County Register&lt;/em&gt;, but television and radio stations are also cutting back. This week KLAC 570, which has been the radio home of the Lakers for over 30 years, merged with Fox Sports Radio in a move that saw eight on-air personalities lose their jobs. Those that remained will now be hosting nationally syndicated shows that will no longer focus on LA teams.&lt;/p&gt;</intro>
  <title>The incredibly shrinking L.A. media market</title>
  <published-at type="datetime">2009-01-22T01:51:20-05:00</published-at>
  <comments-count type="integer">31</comments-count>
  <created-at type="datetime">2009-01-22T01:51:20-05:00</created-at>
  <comments-page>
    <current-page type="integer">1</current-page>
    <total-pages type="integer">4</total-pages>
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    <comments type="array">
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-22T15:30:59-05:00</created-at>
        <user>
          <image>http://img.fannation.com/upload/user_profile/image/625/815/thumb/imagejpeg_2_2.jpg</image>
          <comments-count type="integer">45</comments-count>
          <state>CA</state>
          <display-name>Fino101</display-name>
          <city>Corona                      </city>
          <id type="integer">626455</id>
        </user>
        <quoted-text nil="true"></quoted-text>
        <commentable-sequence type="integer">34</commentable-sequence>
        <body>Good comments guys, since birth I have been a Laker fan never turned my back on them even when things werent going so good but you cant help but want the Clips to do good or the other way around my team is the Angels but hey if the Dodgers make a run at the world series and my team is not thier hey i will but my money on my L.A. base team. thats the way I role and most of the sports fans i know from So Cal do the same.  So many joices just like it was said but we do stick with our teams!</body>
        <id type="integer">4077205</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-22T15:11:43-05:00</created-at>
        <user>
          <image nil="true"></image>
          <comments-count type="integer">5</comments-count>
          <state>MS</state>
          <display-name>Huston</display-name>
          <city>Oxford</city>
          <id type="integer">114712</id>
        </user>
        <quoted-text nil="true"></quoted-text>
        <commentable-sequence type="integer">33</commentable-sequence>
        <body>I miss Hacksaw Hamilton</body>
        <id type="integer">4076847</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-22T15:08:40-05:00</created-at>
        <user>
          <image nil="true"></image>
          <comments-count type="integer">5</comments-count>
          <state>MS</state>
          <display-name>Huston</display-name>
          <city>Oxford</city>
          <id type="integer">114712</id>
        </user>
        <quoted-text nil="true"></quoted-text>
        <commentable-sequence type="integer">32</commentable-sequence>
        <body>I miss Hacksaw Hamilton</body>
        <id type="integer">4076824</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-22T14:51:55-05:00</created-at>
        <user>
          <image nil="true"></image>
          <comments-count type="integer">248</comments-count>
          <state>VA</state>
          <display-name>Capsfan</display-name>
          <city>Arlington                   </city>
          <id type="integer">41627</id>
        </user>
        <quoted-text nil="true"></quoted-text>
        <commentable-sequence type="integer">31</commentable-sequence>
        <body>Doghockey you're right in some respects but please.  I grew up in Santa Monica.  Try getting from anywhere in West L.A to Dodger Stadium or Staples Center in rush hour.  You're going to be late.  Blame SoCal traffic for people being late and leaving early, not their interest in the team.  And this doesn't even get into trying to get in and out of the Mausoleum or the Rose Bowl on game day.</body>
        <id type="integer">4076475</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-22T14:05:02-05:00</created-at>
          <user>
            <image>http://img.fannation.com/upload/user_profile/image/872/19/thumb/DodgerPissingonAngel.jpg</image>
            <comments-count type="integer">115</comments-count>
            <state>CA</state>
            <display-name>BleedBlue</display-name>
            <city>Pasadena                    </city>
            <id type="integer">87519</id>
          </user>
          <quoted-text>Can't take anything serious from an LOL guy.</quoted-text>
          <commentable-sequence type="integer">28</commentable-sequence>
          <body>Thats the best you could do? That LOL is to show how ridiculous your comment was. It didnt even piss me off, just made me laugh at the ignorance.</body>
          <id type="integer">4075644</id>
        </quotable>
        <created-at>2009-01-22T14:24:08-05:00</created-at>
        <user>
          <image nil="true"></image>
          <comments-count type="integer">142</comments-count>
          <state>CA</state>
          <display-name>doghockey</display-name>
          <city>Long Beach</city>
          <id type="integer">489073</id>
        </user>
        <quoted-text>Thats the best you could do? That LOL is to show how ridiculous your comment was. It didnt even piss me off, just made me laugh at the ignorance.</quoted-text>
        <commentable-sequence type="integer">30</commentable-sequence>
        <body>Wow, the rose colored glasses wearing, southern California faux sports fans are jacked up today.</body>
        <id type="integer">4075969</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-22T13:41:31-05:00</created-at>
          <user>
            <image>http://img.fannation.com/upload/user_profile/image/627/920/thumb/National_Championship_Trophy.jpg</image>
            <comments-count type="integer">81</comments-count>
            <state>CA</state>
            <display-name>SC4SC</display-name>
            <city>Northridge                  </city>
            <id type="integer">628560</id>
          </user>
          <quoted-text>Hey Arash Mohammad, Your an idiot.Don't be blaming the L.A. fans.. Back before that **** Georgia had her husband killed and then stole our Rams Franchise and took them to her home town St. Louis, Rams fans were as loyal as could be.. Georgia cared more about sideline entertainment than fielding a competitive team.And don't compare our sports knowledge with those east coast fans. Back when I gave a damn about sports, I knew just s much or more than any Boston or New York fan..</quoted-text>
          <commentable-sequence type="integer">26</commentable-sequence>
          <body>You are absolutly right! It sickened me to see that murderer raise the super bowl trophy. And LA not being a sports town. The Dodgers average almost 4 million, the Lakers are always close to selling out, the Trojans pull in close to 90,000 every home game, the Kings drawgreat even while they are rebuilding, even the worthless clippers draw well and UCLA can put 60,000 in the seats. Our stadiums are huge compared to the little American league stadiums. So do your research before you say Los Angeles is not a sports town. MORON!</body>
          <id type="integer">4075308</id>
        </quotable>
        <created-at>2009-01-22T14:06:28-05:00</created-at>
        <user>
          <image nil="true"></image>
          <comments-count type="integer">142</comments-count>
          <state>CA</state>
          <display-name>doghockey</display-name>
          <city>Long Beach</city>
          <id type="integer">489073</id>
        </user>
        <quoted-text>You are absolutly right! It sickened me to see that murderer raise the super bowl trophy. And LA not being a sports town. The Dodgers average almost 4 million, the Lakers are always close to selling out, the Trojans pull in close to 90,000 every home game, the Kings drawgreat even while they are rebuilding, even the worthless clippers draw well and UCLA can put 60,000 in the seats. Our stadiums are huge compared to the little American league stadiums. So do your research before you say Los Angeles is not a sports town. MORON!</quoted-text>
        <commentable-sequence type="integer">29</commentable-sequence>
        <body>Before you start throwing moron around too loosely, you may want to look in a mirror, then reread the article.  AM never stated that LA was not a sports town, only that that is its reputation - not his opinion.  The gist of the article was the shrinking traditional sports media.  This is absolutely true and documented.  New media - bloggers etc... are becoming more commonplace.</body>
        <id type="integer">4075673</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-22T14:01:08-05:00</created-at>
          <user>
            <image nil="true"></image>
            <comments-count type="integer">142</comments-count>
            <state>CA</state>
            <display-name>doghockey</display-name>
            <city>Long Beach</city>
            <id type="integer">489073</id>
          </user>
          <quoted-text>WRONG!!!Since you are a hockeydog....check out the Kings attendance over the past couple of years. They've never won a cup and have been doing terrible but they've had above average attendance and we are not a hockey town.  Sheer numbers (population) mean jack! We are very loyal fans. Your argument about how we get there late and leave early means nothing! I've been to NY, Philly, and Arizona for sporting events and witnessed the exact same thing. So to say its isolated to LA is just lame. The ONLY place I didn???t notice that was in Boston (sorry to say).  LOL the audacity, coming from a person of obvious lack of substance, just floors me.</quoted-text>
          <commentable-sequence type="integer">27</commentable-sequence>
          <body>Can't take anything serious from an LOL guy.</body>
          <id type="integer">4075586</id>
        </quotable>
        <created-at>2009-01-22T14:05:02-05:00</created-at>
        <user>
          <image>http://img.fannation.com/upload/user_profile/image/872/19/thumb/DodgerPissingonAngel.jpg</image>
          <comments-count type="integer">115</comments-count>
          <state>CA</state>
          <display-name>BleedBlue</display-name>
          <city>Pasadena                    </city>
          <id type="integer">87519</id>
        </user>
        <quoted-text>Can't take anything serious from an LOL guy.</quoted-text>
        <commentable-sequence type="integer">28</commentable-sequence>
        <body>Thats the best you could do? That LOL is to show how ridiculous your comment was. It didnt even piss me off, just made me laugh at the ignorance.</body>
        <id type="integer">4075644</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-22T13:25:43-05:00</created-at>
          <user>
            <image>http://img.fannation.com/upload/user_profile/image/872/19/thumb/DodgerPissingonAngel.jpg</image>
            <comments-count type="integer">115</comments-count>
            <state>CA</state>
            <display-name>BleedBlue</display-name>
            <city>Pasadena                    </city>
            <id type="integer">87519</id>
          </user>
          <quoted-text>Most southern Californians are bandwagon jumpers that will only support a winner. Granted the Clippers and the like have a small base of loyal fans, but they are in the minority. You can meet plenty of so called fans out here that are USC followers during football &amp;amp; switch to UCLA during basketball. The attendance argument always given is a joke. In an area of 15 million people, attendance will always be high based on sheer numbers. Enough people will go to a game or 2 a year keeping the attendance high. Doesn't mean the fans are great or knowledgeable. Great fans don't arrive late, leave early, and generally know something about the game they are watching. Most people out here go to a game so they can tell their friends that they went, in the belief that this somehow makes them a better person. More typical behavior in the land of no substance.</quoted-text>
          <commentable-sequence type="integer">24</commentable-sequence>
          <body>WRONG!!!

Since you are a hockeydog....check out the Kings attendance over the past couple of years. They've never won a cup and have been doing terrible but they've had above average attendance and we are not a hockey town.  Sheer numbers (population) mean jack! We are very loyal fans. Your argument about how we get there late and leave early means nothing! I've been to NY, Philly, and Arizona for sporting events and witnessed the exact same thing. So to say its isolated to LA is just lame. The ONLY place I didn???t notice that was in Boston (sorry to say).  

LOL 
the audacity, coming from a person of obvious lack of substance, just floors me.</body>
          <id type="integer">4075083</id>
        </quotable>
        <created-at>2009-01-22T14:01:08-05:00</created-at>
        <user>
          <image nil="true"></image>
          <comments-count type="integer">142</comments-count>
          <state>CA</state>
          <display-name>doghockey</display-name>
          <city>Long Beach</city>
          <id type="integer">489073</id>
        </user>
        <quoted-text>WRONG!!!Since you are a hockeydog....check out the Kings attendance over the past couple of years. They've never won a cup and have been doing terrible but they've had above average attendance and we are not a hockey town.  Sheer numbers (population) mean jack! We are very loyal fans. Your argument about how we get there late and leave early means nothing! I've been to NY, Philly, and Arizona for sporting events and witnessed the exact same thing. So to say its isolated to LA is just lame. The ONLY place I didn???t notice that was in Boston (sorry to say).  LOL the audacity, coming from a person of obvious lack of substance, just floors me.</quoted-text>
        <commentable-sequence type="integer">27</commentable-sequence>
        <body>Can't take anything serious from an LOL guy.</body>
        <id type="integer">4075586</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-22T11:39:40-05:00</created-at>
          <user>
            <image nil="true"></image>
            <comments-count type="integer">15</comments-count>
            <state>CA</state>
            <display-name>Chris15</display-name>
            <city>Simi Valley                 </city>
            <id type="integer">657092</id>
          </user>
          <quoted-text nil="true"></quoted-text>
          <commentable-sequence type="integer">16</commentable-sequence>
          <body>Hey Arash Mohammad, Your an idiot.
Don't be blaming the L.A. fans.. Back before that **** Georgia had her husband killed and then stole our Rams Franchise and took them to her home town St. Louis, Rams fans were as loyal as could be.. Georgia cared more about sideline entertainment than fielding a competitive team.
And don't compare our sports knowledge with those east coast fans. Back when I gave a damn about sports, I knew just s much or more than any Boston or New York fan..</body>
          <id type="integer">4073173</id>
        </quotable>
        <created-at>2009-01-22T13:41:31-05:00</created-at>
        <user>
          <image>http://img.fannation.com/upload/user_profile/image/627/920/thumb/National_Championship_Trophy.jpg</image>
          <comments-count type="integer">81</comments-count>
          <state>CA</state>
          <display-name>SC4SC</display-name>
          <city>Northridge                  </city>
          <id type="integer">628560</id>
        </user>
        <quoted-text>Hey Arash Mohammad, Your an idiot.Don't be blaming the L.A. fans.. Back before that **** Georgia had her husband killed and then stole our Rams Franchise and took them to her home town St. Louis, Rams fans were as loyal as could be.. Georgia cared more about sideline entertainment than fielding a competitive team.And don't compare our sports knowledge with those east coast fans. Back when I gave a damn about sports, I knew just s much or more than any Boston or New York fan..</quoted-text>
        <commentable-sequence type="integer">26</commentable-sequence>
        <body>You are absolutly right! It sickened me to see that murderer raise the super bowl trophy. And LA not being a sports town. The Dodgers average almost 4 million, the Lakers are always close to selling out, the Trojans pull in close to 90,000 every home game, the Kings drawgreat even while they are rebuilding, even the worthless clippers draw well and UCLA can put 60,000 in the seats. Our stadiums are huge compared to the little American league stadiums. So do your research before you say Los Angeles is not a sports town. MORON!</body>
        <id type="integer">4075308</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-22T12:54:23-05:00</created-at>
          <user>
            <image nil="true"></image>
            <comments-count type="integer">142</comments-count>
            <state>CA</state>
            <display-name>doghockey</display-name>
            <city>Long Beach</city>
            <id type="integer">489073</id>
          </user>
          <quoted-text>Yeah dude, you're definitely not from L.A. or know anything about it.  Check ESPN's attendence trackers.  The Dodgers and Lakers (and the Angels) are in the top seven or eight for attendence every year.  UCLA basketball ALWAYS does well.  USC football is doing just fine and will continue to do so as long as they field teams that give a d*mn (unlike the 1990s).This story is a reflection of the changing world of communications.  As cable drastically changed the world of sports in the 1980s, the internet is drastically changing sports media in this current decade.  Fans and media outlets will adjust in time and find ways to cover/follow their teams.</quoted-text>
          <commentable-sequence type="integer">22</commentable-sequence>
          <body>Most southern Californians are bandwagon jumpers that will only support a winner.  Granted the Clippers and the like have a small base of loyal fans, but they are in the minority.  You can meet plenty of so called fans out here that are USC followers during football &amp;amp; switch to UCLA during basketball.  The attendance argument always given is a joke.  In an area of 15 million people, attendance will always be high based on sheer numbers.  Enough people will go to a game or 2 a year keeping the attendance high.  Doesn't mean the fans are great or knowledgeable.   Great fans don't arrive late, leave early, and generally know something about the game they are watching.  Most people out here go to a game so they can tell their friends that they went, in the belief that this somehow makes them a better person.  More typical behavior in the land of no substance.</body>
          <id type="integer">4074561</id>
        </quotable>
        <created-at>2009-01-22T13:34:30-05:00</created-at>
        <user>
          <image>http://img.fannation.com/upload/user_profile/image/648/554/thumb/usc_girls_thumb.jpg</image>
          <comments-count type="integer">936</comments-count>
          <state>CA</state>
          <display-name>Tribute to Troy</display-name>
          <city>Avocadoville</city>
          <id type="integer">649194</id>
        </user>
        <quoted-text>Most southern Californians are bandwagon jumpers that will only support a winner.  Granted the Clippers and the like have a small base of loyal fans, but they are in the minority.  You can meet plenty of so called fans out here that are USC followers during football &amp;amp; switch to UCLA during basketball.  The attendance argument always given is a joke.  In an area of 15 million people, attendance will always be high based on sheer numbers.  Enough people will go to a game or 2 a year keeping the attendance high.  Doesn't mean the fans are great or knowledgeable.   Great fans don't arrive late, leave early, and generally know something about the game they are watching.  Most people out here go to a game so they can tell their friends that they went, in the belief that this somehow makes them a better person.  More typical behavior in the land of no substance.</quoted-text>
        <commentable-sequence type="integer">25</commentable-sequence>
        <body>Clearly you are miserable living in southern California.  You need to go back to wherever you came from.  You'll be so much happier and so will the people you leave behind.</body>
        <id type="integer">4075214</id>
      </comment>
    </comments>
    <total-entries type="integer">31</total-entries>
  </comments-page>
  <body>&lt;div class=&quot;photo_container image_right&quot;&gt;
&lt;div class=&quot;photo&quot;&gt;&lt;img src=&quot;http://img.fannation.com/upload/si_blog_post_images/20801/kobe.8.jpg&quot; alt=&quot;Kobe&quot; width=&quot;300&quot; height=&quot;320&quot; /&gt;&lt;/div&gt;
&lt;div class=&quot;photo_attributes&quot; style=&quot;text-align:right;&quot;&gt;At least&amp;nbsp;the Lakers still get covered like a pro team. &lt;br /&gt;John W. McDonough/SI&lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Los Angeles has never had a reputation for being a great sports town. Sure, we have great weather and great beaches, but when our teams play we show up late and usually leave early. And sometimes we don't show up at all, especially if our teams are bad. It's one of the reasons why we lost two NFL franchises and won't get another one for the foreseeable future.&lt;/p&gt;
&lt;p&gt;I still think there are few experiences in sports better than a USC football game at the Coliseum, an afternoon ballgame at Dodgers Stadium, a UCLA basketball game at Pauley Pavilion, a Lakers game at Staples Center or New Year's Day at the Rose Bowl. The skeptics can say what they want, but in the immortal words of &lt;strong&gt;Randy Newman&lt;/strong&gt;, &quot;&lt;a href=&quot;http://www.youtube.com/watch?v=frZZAQRfMYg&quot;&gt;I love LA&lt;/a&gt;.&quot;&lt;/p&gt;
&lt;p&gt;It is, after all, still the No. 2 media market with two teams (if you count Anaheim as part of LA like the Angels do) in every sport except for the NFL. The media, however, that covers this market is shrinking by the day. A microcosm, no doubt, of what's happening in many other sports cities across America.&lt;/p&gt;
&lt;p&gt;Not only have there been major layoffs at newspapers such as the &lt;em&gt;Los Angeles Times&lt;/em&gt;, &lt;em&gt;Daily News&lt;/em&gt; and the &lt;em&gt;Orange County Register&lt;/em&gt;, but television and radio stations are also cutting back. This week KLAC 570, which has been the radio home of the Lakers for over 30 years, merged with Fox Sports Radio in a move that saw eight on-air personalities lose their jobs. Those that remained will now be hosting nationally syndicated shows that will no longer focus on LA teams.&lt;/p&gt;
&lt;p&gt;KSPN 710, the local ESPN affiliate, already airs plenty of national programming and will likely increase its national presence when &quot;The Worldwide Leader&quot; opens its LA headquarters across the street from Staples Center.&lt;/p&gt;
&lt;p&gt;Fox Sports West and Prime Ticket (formerly Fox Sports West 2) ditched its only local news show &quot;The Southern California Sports Report&quot; years ago and primarily airs national programming and infomercials outside of local games. The only real local sports television presence is a few minutes at the end of nightly newscasts, and even those reports are being cut down.&lt;/p&gt;
&lt;p&gt;The most troublesome aspect of sports coverage in Los Angeles is that newspapers have also significantly cut their coverage of local teams as editorial staffs are being trimmed due to the economy. The result is little to no coverage on teams outside the Lakers, Dodgers, Angels, USC football and UCLA basketball.&lt;/p&gt;
&lt;p&gt;Even those teams aren't getting the coverage that they once did. For example, the &lt;em&gt;Daily News&lt;/em&gt; and &lt;em&gt;Orange County Register&lt;/em&gt;, which used to compete against each other, entered into content sharing agreement last year and now a &lt;em&gt;Daily News&lt;/em&gt; staffer covers the Dodgers for both papers on the road, while a &lt;em&gt;Register&lt;/em&gt; staffer does the same with the Angels.&lt;/p&gt;
&lt;p&gt;This is after the &lt;em&gt;Daily News&lt;/em&gt; was already folded into the &quot;Los Angeles Newspaper Group,&quot; a collection of nine daily newspapers in the area where staff writers rotate among newspapers and file the same stories for all nine papers. It's almost as if some games are covered by a &lt;em&gt;Times&lt;/em&gt; writer and another writer essentially serving as a pool reporter for every other newspaper in town. Yet, because staffs have been cut so thin, even the LA Newspaper Group can't cover every home game of the Clippers and Kings and already relies on wire stories when they're on the road.&lt;/p&gt;
&lt;p&gt;Even the &lt;em&gt;Times&lt;/em&gt;, which cut over 200 editorial jobs last year, doesn't cover the Clippers and Kings on the road and occasionally rotates writers for home games. Basically, any team other than the Lakers that plays at Staples Center is viewed as a fringe team and is covered as such.&lt;/p&gt;
&lt;p&gt;Suddenly, bloggers who cover the Clippers, Kings, Ducks and other local sports teams in Los Angeles aren't just supplementing the coverage that's already out there. They are becoming the only coverage out there for their teams. As local papers continue to merge with one another and radio and television stations do the same, making for one big national sports voice, bloggers and podcasters are suddenly becoming the only way many local sports fans to find out what's going on with their team. Never before have fans and sports teams needed bloggers so much. What was once thought of as a hobby for fans has now become a necessity in order to follow many teams. Unless you want to read an AP story or one written by a team employee, how else are fans going to get some local insight into what happened, for example, during a Clippers or Kings road game?&lt;/p&gt;
&lt;p&gt;Unfortunately, like the newspaper reporters that once covered these teams on a full-time basis, these bloggers can't travel with the team and talk to players after road games, leaving a huge void in the coverage that surely won't be filled in this economic climate and may never be filled again as the way sports is covered at a local level has likely changed forever.&lt;/p&gt;</body>
  <id type="integer">43041</id>
  <blogger>
    <image>http://img.fannation.com/upload/user_profile/image/396/7/thumb/markazi_arash.jpg</image>
    <comments-count type="integer">118</comments-count>
    <state>CA</state>
    <display-name>Arash Markazi</display-name>
    <city>Los Angeles</city>
    <id type="integer">3987</id>
  </blogger>
</blog-post>
