By Mark Bechtel
NBC Universal--i.e., the whole family (MSNBC, CNBC, the channels dedicated to soccer and hoops, etc.)--has done a pretty nice job covering the many venues in and around Beijing. The Peacock's prime time coverage, on the other hand, has tended to focus solely on the big stories at the expense of the goings-on in the fringe events. Take soccer for instance. NBC hasn't even mentioned the gold the US women's team won today, which is a bit of a head scratcher. It was an amazing game and quite and upset. The last time the US played Brazil, the lasses got spanked and goalkeeper Hope Solo shot her mouth off afterwards. You might have heard about it. It got a little play. So today Solo plays out of her head and the US shuts down Brazil (who scored four goals on Germany, the reigning World Cup champs, in the semis) in a 1-0 win. But it's gotten no play--despite the fact that NBC is relying on tape delayed track and diving coverage to fill the early hours of the broadcast. It's especially odd given the status the women's national team has historically enjoyed in the US, as well as the foothold international soccer seems to be making in the States (witness ESPN's ratings for this summer's European Championships).
So what stories do you think should be getting more play?