It looks like yet another mixed martial arts promotion is rapidly fading. As MMAJunkie reports, Adrenaline, which has only been around since March, held its debut event June 14 in Chicago. A paltry 2,000 fans showed up.
In trying to pull together its second showing, Andrenaline, led by former M-1 Global CEO Monte Cox, is struggling. The event was originally set for Sept. 6 in Moline, Ill., but was later scrapped because Dana White & Co. decided to host UFC 88 on the same date -- a tactic the powerhouse promotion has pulled on multiple rival promotions (EliteXC, Affliction).
"We want to do two or three Adrenaline shows a year," Cox told MMAJunkie. "Our funding has been kind of delayed because of all the stuff that's going on (with the economy). We've been assured (that) we're all set, but until I get the funding I'm just not ready to do anything."
While much of the world is in a financial crisis, the UFC continues to thrive and bury its opponents. And though Cox said he has no illusions about competing with the UFC on a national level, he said he would like to create a "Strikeforce of the Midwest" -- a regional promotion that focuses on popular local fighters to draw a crowd.
Cox hosted two Extreme Challenge events earlier this month and has five more in the works for November. But he isn't considering another Adrenaline show this year, and nothing is in store for 2009.
MMAJunkie notes that Adrenaline isn't a shuttered operation just yet, but history does not bode well for the upstart promotion.
The IFL is gone. HDNet Fights hasn't run an event since December. The AFL is loaning out its fighters. Art of War is gasping for air. Steele Cage Promotions is history. EliteXC is nearly $60 million in the red, and faced with a PR nightmare following Seth Petruzelli's post-fight remarks after beating Kevin Ferguson.
- Adrenaline MMA latest promotion struggling to compete (MMAJunkie)