It's all Wal-Mart's fault.
According to MMAPayout, the UFC has banned apparel and collectible company MMA Authentic from the Octagon. Why? Because of a conflict over shelf space in Wal-Mart stores.
MMA Authentics, best known for its CageFighter brand, reportedly beat out the UFC in gaining the prime space in the retail stores and, as a result, Zuffa retaliated.
According to the UFC Sponsor Request form sent out to all fighters and obtained by MMAPayout.com, "in addition to Affliction and the Xtreme Couture t-shirt brand, Cage Fighter, MMA Authentic, Familia Gladitoria and MMA Elite will also not be permitted. The Xtreme Couture Training Center is permitted provided, however, the logo must clearly refer to the mixed martial arts training centers and gyms.
- CageFighter Banned From The Octagon (MMAPayout)