The WEC is trying not to repeat its mistakes. As Yahoo!'s Dave Meltzer reports, the Zuffa-owned promotion is trying to bolster it's matchmaking (and, thereby, fans' interest) by having Sean Shelby, Joe Silva's assistant in UFC matchmaking, take over Scott Adams' duties in the WEC.
The goal is to have more events similar to WEC 37 on Wednesday: a championship bout and a top-contenders bout of the same weight division on the same card. In short, viewers will be able to see the champ and his next opponent in one fell swoop.
The matchmaking change comes after Mike Brown - an unknown to even hardcore fans --stripped Urijah Faber of his featherweight title. Brown had never appeared on live TV prior to the title fight, and his lack of face-time resulted in little interest from fans. In fact, the Nov. 5 card drew about a third of the audience of Faber's highly touted fight with Jens Pulver - a bout that produced an all-time high in viewership numbers for the WEC.
- Tapia headlines a changing WEC (Yahoo!)