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<blog-post>
  <updated-at type="datetime">2010-01-26T17:07:17-05:00</updated-at>
  <title>Why is the NFL Network struggling?</title>
  <published-at type="datetime">2009-01-27T13:24:02-05:00</published-at>
  <comments-count type="integer">75</comments-count>
  <created-at type="datetime">2009-01-27T13:24:02-05:00</created-at>
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      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T14:56:54-05:00</created-at>
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        <body>I curious as to what the NFL is going to do when fans chose their mortgages and meals over paying for tix in the next few seasons.  The players and owners are going to have to alter their thinking in the next round of contract negotiations.</body>
        <id type="integer">4141672</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T14:55:35-05:00</created-at>
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        <body>If it came with the basic cable package it's ok, but when you have to pay to watch NFL games it's going to be downhill just like MLB. I only watch MLB when they have playoffs. I only watch the NFL on regular Network television. Even if the team I'm a fan of is playing, I'll still be able to watch the other 15 games on Fox, CBS and NBC, oh yeah ESPN MNF, damn I wish it was still on ABC.</body>
        <id type="integer">4141682</id>
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      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T14:50:23-05:00</created-at>
        <user>
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        <body>It belongs as part of a paid add on. The NFL wants to put it as part of basic service, and charge every subscriber for it. Too many people are not interested in having their cable rates raised for this.</body>
        <id type="integer">4141537</id>
      </comment>
      <comment>
        <quotable>
          <created-at>2009-01-28T14:43:05-05:00</created-at>
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          <body>Maybe it's struggling b/c it's not a necessity...it's a luxury.  As disposable income shrinks, many people can't afford to put extra dollars in millionaires pockets.  I learned a long time ago...as much as I love sports, it's not going to get up and go to work for me.  I don't see these athletes or owners paying to watch me work.  Sports is entertainment.  In other words, if I can find another (or better) use for my hard earned money, I'm going to make that investment.  I'll catch whatever game I can catch.  And, it makes those times my teams are on tv, much more important and valuable.</body>
          <id type="integer">4141410</id>
        </quotable>
        <created-at>2009-01-28T14:50:03-05:00</created-at>
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        <quoted-text>Maybe it's struggling b/c it's not a necessity...it's a luxury. As disposable income shrinks, many people can't afford to put extra dollars in millionaires pockets. I learned a long time ago...as much as I love sports, it's not going to get up and go to work for me. I don't see these athletes or owners paying to watch me work. Sports is entertainment. In other words, if I can find another (or better) use for my hard earned money, I'm going to make that investment. I'll catch whatever game I can catch. And, it makes those times my teams are on tv, much more important and valuable.</quoted-text>
        <commentable-sequence type="integer">81</commentable-sequence>
        <body>It belongs as part of a paid add on. The NFL wants to put it as part of basic service, and charge every subscriber for it. Too many people are not interested in having their cable rates raised for this.</body>
        <id type="integer">4141550</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T14:43:05-05:00</created-at>
        <user>
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        <body>Maybe it's struggling b/c it's not a necessity...it's a luxury.  As disposable income shrinks, many people can't afford to put extra dollars in millionaires pockets.  I learned a long time ago...as much as I love sports, it's not going to get up and go to work for me.  I don't see these athletes or owners paying to watch me work.  Sports is entertainment.  In other words, if I can find another (or better) use for my hard earned money, I'm going to make that investment.  I'll catch whatever game I can catch.  And, it makes those times my teams are on tv, much more important and valuable.</body>
        <id type="integer">4141410</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T14:29:18-05:00</created-at>
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        <body>Perhaps negotiations with the cable companies would go a little bit more smoothly if the NFL didn't restrict its Sunday Ticket to Direct TV (which I am unable to get because my apartment faces the wrong direction) I think that the cable companies are united in the fact that they will not negotiate with a company/league/oligarchy that thinks it is God and can dictate terms during any talks. Eventually the NFL will realize that it can make way more money offering its Sunday Ticket service on ALL carriers than it makes off the Direct TV contract (though the amount they pay is substantial) It's just laughable to me how every other league/sport in the world is available in some form of cable package AND available on XM, but the NFL has to be different (and greedy) and alienate the majority of its fanbase by aligning themselves with Direct TV and Sirius. The NFL is abusing its position of power and soon it will have lost the power that it took so long to create.</body>
        <id type="integer">4141163</id>
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      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T14:20:05-05:00</created-at>
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        <body>I guess I'm lucky, Cox Cable carries the NFL network on the digital tier, it just comes along with the digital.    I'm really glad that Comcast and TimeWarner are not in my area.

The rather circular logic they use with it not getting ratings, but it isnt available to get ratings is absurd.  And I'm willing to bet that both of them carry channels that would get a fraction of the NFL Network's viewers.</body>
        <id type="integer">4140974</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T13:45:57-05:00</created-at>
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          <display-name>river1075</display-name>
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        <body>Though I have Cox Cable, I signed up with DISH Network because the NFL Network and Big 10 Network were on the basic program. A few months later both became premium channels, but I only signed on for the Big 10 to see my beloved Buckeyes. The NFL network? Didn't see a reason to pay extra for it. 1) there is plenty of NFL info available on all the other channels, and 2) I just skip over to one of the Casinos (or a Buffalo Wild Wings) to see any game that interests me. Finally, It just doesn't feel righ to pay extra to the NFL network that all other games are on netwrok or cable channels.</body>
        <id type="integer">4140552</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T12:15:40-05:00</created-at>
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          <display-name>Rob Instigator</display-name>
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        <body>NFL Network is great.  They replay the best 4 games of each sunday throughout the next week (and after the season) and they are edited perfectly, with NFL films highlights as extra.

they have AFC and NFC playbook shows where they actually break down plays and matchups as coaches do, not like tv analysts.  they re-run great games from history.  they have had some great Thuirsday games.

all in all I am very glad I paid money to get it.</body>
        <id type="integer">4139054</id>
      </comment>
      <comment>
        <quotable>
        </quotable>
        <created-at>2009-01-28T11:54:36-05:00</created-at>
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        <body>i am able to watch the NFL network and I think it is by far the best source of information out there.  compared to the boo-yaa boys, this network actually focuses on the NFL not ratings.</body>
        <id type="integer">4138609</id>
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  <body>&lt;div class=&quot;photo_container image_right&quot; style=&quot;width: 300px;&quot;&gt;
&lt;div class=&quot;photo&quot;&gt;&lt;img src=&quot;http://img.fannation.com/upload/si_blog_post_images/21381/network.jpg&quot; alt=&quot;Network&quot; /&gt;&lt;/div&gt;
&lt;div class=&quot;photo_attributes&quot; style=&quot;text-align:right;&quot;&gt;The NFL Network is still trying to establish a presence.&lt;/div&gt;
&lt;div class=&quot;photo_attributes&quot; style=&quot;text-align:right;&quot;&gt;Getty Images&lt;br /&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;Six weeks into its on-air existence, the NFL Network won its first Emmy in April 2004. Almost five years and four more gold trophies later, though, the channel is struggling with distribution expansion outside its current 40 million homes.&lt;/p&gt;
&lt;p&gt;Owners and league executives reference the high-quality production and on-air look as great successes, but many in sports insist the league &lt;a href=&quot;http://www.sportsbusinessjournal.com/index.cfm&quot;&gt;miscalculated the value of its programming&lt;/a&gt;, writes &lt;strong&gt;John Ourand&lt;/strong&gt; of &lt;em&gt;SportsBusiness Journal.&lt;/em&gt;&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;David Cohen, Comcast executive vice president, agrees that part of the NFL Network's failure has been that the eight-game package is not compelling enough for operators because so much other NFL content is already available. He describes the network's offering as 'a small additional increment of out-of-market games.'&lt;/p&gt;
&lt;p&gt;'That's the fatal flaw underlying the NFL Network,' Cohen states. 'If they put a whole season on the network, and they priced it at a rational level and they retooled the out-of-market package, then they may have a value creator there.'&lt;/p&gt;
&lt;p&gt;The suggestion that NFL Network is nothing more than eight live games is one that makes NFL Network President and CEO Steve Bornstein visibly bristle.&lt;/p&gt;
&lt;/blockquote&gt;
&lt;p&gt;The article details missteps made by the league, but it also reveals the NFL's approach may change with a decision to give up equity in order to get carriage -- not unlike the nascent MLB Network.&lt;/p&gt;
&lt;p&gt;Why do you think the NFL Network is struggling? What can the channel do to capture a greater audience from America's most popular sport in its most powerful league? Should the league give up equity in its channel to a broadcaster that could carry more leverage? Should NFL fans be upset with the league for essentially hijacking content?&lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.sportsbusinessjournal.com/index.cfm?fuseaction=article.printArticle&amp;amp;articleId=61332&quot;&gt;Why the NFL Network is stuck on the sidelines&lt;/a&gt; [SportsBusiness Journal]&lt;/p&gt;</body>
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