When Brett Favre came to New York 10 months ago, he set a single-day record for New York Jets jersey sales at 6,500, crashing the sales site -- but how will his jersey sell upon his departure? In his last year in Green Bay, he already had the NFL's best-selling jersey, and the day he announced his retirement every jersey from the Packers' Pro Store was sold out and backordered. So will he get the same love this time around? Signs say: Not even close.
On Wednesday, the Jets Pro Shop put everything on sale for fifty percent off less than four hours after the news of his (second) retirement broke, but early indicators seem to point to his jerseys being anything but the cash cow they were the first time around. Eight hours after news of Favre's retirement, the Jets pro shop was fully stocked for Favre jerseys in all sizes, with the site functioning quite well. Other retailors such as Sports Authority and Dick's Sporting Goods weren't slashing prices, but seemed as well-stocked as ever.
Is it that fans don't trust this is really Favre's last stand? Senior vice president of the International Licensing Inudstry and Merchandising Association Marty Brochstein said that this time, it will be more collectors and memorabilia fanatics than fans going after the big green memories. "There's a collector's factor and he is who he is so I'm sure there will be some jerseys sold, just as there continue to be some Green Bay jerseys sold," Brochstein said. "The second time around there's not the same emotion."
As for the fans in Green Bay looking for one last memory of their favorite QB, Brochstein said to look for sales to spike if Favre is honored in Green Bay. "The shock to the system was last year," Brochstein pointed out. "If they were to [hold a ceremony] then you would see those No. 4 jerseys coming out of the closet."
Until bridges are mended in Green Bay, though, retailers shouldn't expect New Yorkers to be paying for record sales for the one QB that made fans only sentimental for Chad Pennington.