Super Blog

Live dispatches from Super Bowl XLIII in Tampa

Markazi_arash
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LaDainian Tomlinson
LaDainian Tomlinson endorses Campbell's Chunky Soup.
Chunky.com

TAMPA -- Hang around the Super Bowl media center long enough and you'll realize that everyone strolling through has something to plug. LaDainian Tomlinson is shilling for Chunky Soup, Jamie Dukes is promoting some weight loss surgery and Brady Quinn is pitching for Pedigree.

Now I'm all for guys doing advertisements and commercials, but the unabashed product promotion that goes on here on "Radio Row" has become nauseating. The next recognizable face that walks into this building that doesn't want to plug something will be the first. These athletes are taken from one show's table to another, usually flanked by the product's public relations director carrying press releases about the product and making sure that the athlete mentions his love for it before the interview is done.

I know it's a tough economy and you have to make a dollar any way you can, but isn't Quinn doing well enough where he doesn't have to end every interview by answering questions about Pedigree? Hasn't Tomlinson done enough in his career where he can take a pass on walking around a room full of reporters holding a can of Chunky Soup?

The dozens or radio stations that have descended upon Radio Row, however, don't seem to mind turning their shows into glorified infomercials as most shows are loaded with one athlete spokesman after another. They'll even put on a spokesman that isn't an athlete. Jared "The Subway Guy" Fogel has been making the rounds.

Check SI.com's Super Blog regularly for more dispatches from Super Bowl XLIII in Tampa.

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