- 10/12/2011, 01:41PM ET
Rudedog: Believe The Hype said 10/12, 01:41 PM
You're an NFL GM/owner/head man in charge. LeBron James has recently expressed interest, real or not, in playing in the NFL. Would you sign him?
As an avid LeBron hater, I say yes. Wait what? You should absolutely sign him.
Why, you ask? It's simple. As P. Diddy/Sean Combs/Puff Daddy said, it's all about the Benjamin's baby. If you sign LeBron James to the NFL, you'll immediately blow the roof off the place in jersey sales. Unless the Browns sign him, fans would immediately flock to the internet or local stores looking for LeBron James jerseys
Even if LeBron never steps on the field or never plays a down, simply having this mine on the practice squad would generate you huge amounts of money. I would never put him on the active roster, and I don't think he could play, but that doesn't matter. What does matter is that this man would immediately top the league in jersey sales. He's already near the top in the NBA in jerseys. Imagine having a LeBron #23 NFL jersey.
You listening, Jerry Jones?
Sabih said 10/12, 07:46 PM
There is a lot of problems with your plan.
I will not mention the obvious problems like Lebron agreeing to go to the NFL, him being happy with not being on the active roster.
First of all, getting Lebron to agree on a contract. You are looking at $10-$12 million. It is reasonable to assume that Lebron could easily go overseas and demand that sorts of money. Not only are you spending this sort of money, it is also putting you against the cap.
Second, Jersey #23. Unless he is going in at RB or DB, he will not be in the 20s. He will have to choose from the 80s or 10s as a WR/TE.
Third, Jersey sales are part of revenue sharing. So you do not see all the money from your jersey sales.
Fourth, by keeping him off the active roster, you are not going to sell as many tickets, merchandise, jerseys or anything else for that matter. Nobody wants to buy a jersey of a player not even on the field.
How often have you seen a Jordan baseball jersey.
In the words of DJ Quik
If it don't make dollars, it don't make sense
So don't kill game, let the pimpin commence
Rudedog: Believe The Hype said 10/13, 09:21 AM
While I was unaware of the revenue sharing part of jersey sales, it's not like that's the only thing you're making money on. Fans are going to want to come to the stadium and see LeBron in football gear. Fans are going to want to buy tickets to see if he'll play.
For example, let's say a team like the Miami Dolphins are obvious out of contention this December. The NBA lockout is still in full swing and the players aren't going to be playing anytime soon. What would they have to lose by signing LeBron? NOTHING. People in Miami clearly like LeBron already and if you were to place him on the 53 man roster, ticket sales would go through the roof. Jerseys would fly off the shelves.
And also, why on God's green earth would a team have to spend "$10-$12 million" on him? It's not like your signing him to a multi-year deal. It'd be a couple week project at most to draw up some fan support for the team and then it's over. It'd be a couple hundred thousand at the very most, nothing more than what you'd pay someone at the tail end of the 53 man roster anyway.
Honestly, for a team like Miami who'll be out of contention real soon, why not go after LBJ?
Sabih said 10/13, 10:14 PM
Make up your mind, is he on active roster or not? If he is not, he won't be on the sideline in a jersey. If he is, he better be playing because I am not buying a James jersey if he just stands on the sideline. Get in the game
Also ticket revenue is shared, I believe 60-40 (home-away) split.
As for the money, you think Lebron would do this for free. A couple hundred grand is a joke. I will give you 10-12 mill if it for full season, maybe you can prorate it for the remaining 11 games.
Also, any GM and organization that does this will lose all credibility in the eyes of fans and players. This is not a circus. Your job is to win. Instead of going out and signing players and making moves that can help your team win, you are spending money on a sideshow.
Why would any player want to play for a franchise like that in the future. One which does not show a commitment to winning. And this won't be a short-term effect.
This can linger for years depending on the status of the franchise. And the GM, he better invest wisely because good luck explaining to your next employer how this made football sense.
Rudedog: Believe The Hype said 10/14, 01:55 AM
If you honestly, honestly think it'll require $10-12 million dollars for a year for LeBron to play, then go find the nearest psych ward and check in. And if you think any team would pay $10-12 million for LeBron, reread the last sentence.
You can call it a "circus" or what not, but to me, this shows ingenuity. If you're in a struggling market (cough Jacksonville cough), why not create a lot of buzz, get LeBron for a couple games, draw fans to the games, then have the fans watch your actual team. You win in the financial department and you'll most likely have more fans show up to the games.
The best illustration I have of LeBron's value to a franchise is as followed...
Obviously the effects on an NFL franchise wouldn't be as drastic, but the proof is in the pudding right there. LeBron is a mega-star in terms of face value. By that I mean he draws and creates money. He'll bring more fans to the arena, who'll buy more tickets, who'll wear more merchandise, who'll support the team in the future.
It's a win-win across the board.
Sabih said 10/14, 02:08 AM
who'll support the team in the future
How many "Cavs" fans from 2 years ago were supporting the team last year. I was supporting Cavs for the sole reason that Lebron was there and now that he is gone, I could care less
Second thing, its a different league. NFL is about the team. NBA is a face league and more about the individual. So a guy like Lebron can have a larger impact.
I also explained to you the revenue sharing mechanisms in NFL. So the team that signs will not be raking in the dough even if he is selling merchandise left, right and centre.
This is not a win-win.
Its bad for football. Hurts the image of team amongst true pigskin fans. Turns you into a joke. And like you said, you are not using him as a player but as a marketing gimmick.
Its bad for the locker room. Players will not like having there team turned into a 3-ring ciruis.
Its also not a guarantee financially. The cost of bringing in Lebron is very high. And all of the money will not come to you.
This sounds like the Beckham-LA Galaxy deal.
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