- 12/04/2011, 10:13PM ET
C-C-C said 12/04, 10:16 PM
This should be a blog, but I don't feel like writing that much on this subject.
This site has an Alexa rating of 4,174. In the US it's 1,056.
Those are traffic rankings. IOW, only 1,055 websites get more hits than this one in the United States.
Out of billions of sites.
99.999% of web sites would KILL for that ranking.
The most popular NFL team site, www.dallascowboys.com ranks 9,105th in the world, 2,120th in the US
This site gets more United States traffic than the President of the United States!
Whitehouse.gov - 1177 US
Yet things that are broken...and relatively simple to fix...don't get fixed. Moderation is non-existent.
To make matters worse, this kind of site is relatively easy to run. You don't need nearly as much content as say CNN or SI because the users themselves generate most of the content.
This site is a gold mine with little overhead.
So what gives?
My theory is, in the overall scheme of things, Time Warner is just too big to bother with it. It costs more to produce 10 minutes of a movie than FN will make in 10 years. As long suspected, the site is indeed run by trained moneys.
HOOTZ said 12/06, 10:01 PM
If Fannation is intentionally committing suicide, then it's intentionally causing its own death.
I'm not overly optimistic when it comes to what this site is doing, but I will clearly state that I don't think it's trying to kill itself.
You've pointed out its rate of daily success, quite accurately in fact. I've done the research and have no intention of calling you out on your math. It's not hard to believe that FN gets more hits than whitehouse.gov...it DOES!
What I am going to question is your assertion that FN is preparing to shutdown. Is that what you're saying?
Once again, this site is getting tons of traffic and at least a few of its features are still working optimally. Enough so, that it can continue as is indefinitely. Unfortunately, if it doesn't get dire needed technical support, at some point it will crash.
At that point, I don't believe it would be left for dead. I think that's what needs to happen before anything is done to fix the problems. Not too little too late though.
I don't know what kind of revenue is generated here, but common sense tells me this must be a cash cow.
Sports Illustrated magazine circulates over 3 million copies weekly.
C-C-C said 12/07, 12:27 AM
This site wasn't acquired in order to be 'successful', and by comparison to other TW entities, it's not.
The combined CNNSI.com is ranked 57th in the world and 18th in the US
CNNMONEY gets 5-10million pages views per day, for example. So Does EW. SI and CNN substantially more. FN's 1-1.5mil per day is nothing in the overall portofolio
Those sites exist to support TW's main businesses...Cable news, film, and Print media. FN does nothing to support their other businesses, indeed it is itself supported almost in whole by SI
Fannation, is an afterthought add on to SI.com where it derives most of it's traffic. It wasn't the site that TW wanted, but rather the technology that drives the site. The purchase of FN was part of a package deal that included a 40% interest in the company that developed it. The purpose wasn't to build a successful web site but rather to integrate the technology into their already much MORE successful web sites and to further develop said technology
The intent isn't to run the site into the ground, that's the result of apathy causing neglect. Neglecting an asset because it doesn't mean much to you is akin to killing it.
HOOTZ said 12/07, 09:13 PM
Going back to your opening statement in arg #1, you said that this should have been a blog.
I'm going to go in that direction because it's a fools errand for me to argue against a tsunami of problems that have gotten worse since yesterday.
We're talking about a site that should be successful. No matter the intent at the time TW purchased it. Even if this were an experiment at the time of purchase, it still has the strongest potential in a field with very little competition.
The problems facing this site certainly can't be hard to fix. If TW wanted the technology that drives the site and not the site itself, then whats happened to that technology? Shouldn't it have only gotten better?
This site has been upgraded before. All sites need to be upgraded from time to time. I believe all of the sites connected to TW have been upgraded several times.
Your theory is, in the overall scheme of things, Time Warner is just too big to bother with it. If so, then what happens next? Doesn't SI have a stake in this? It is the parent company. Most people associate FN with SI.
If SI lets this site go down the drain, wouldn't that be a reflection of their own business model?
C-C-C said 12/07, 09:59 PM
The last part of your question hits the nail on the head.
Fan Nation doesn't fit the business model. At all.
TW has the same very successful business model for all of it's other sites. The sites exist to support parent business.
SI.com, CNN.com. EW.com, etc. are all profitable in their own right (presumably) but that isn't their primary purpose for existing.
SI.com exists to support the SI family of print media
CNN.com exists to support the CNN family of cable networks
EW.com exists to support the Entertainment weekly family of programming and print media
All are ancillary to the primary product
Without Sports illustrated magazine, there is no SI.com. Without CNN, there is no CNN.com
Fan Nation supports nothing. In fact, it is wholly reliant on SI FOR support. It doesn't fit the model. It's the red-headed step child that was just part of a package deal.
If you buy a Mercedes and it comes with a Ford Taurus, the Ford has little intrinsic value to you or your purpose for owning a luxury car. As such, you aren't going to spend a lot of effort on it's upkeep even though the car would be of great value to someone with a Yugo, or no car at all.
HOOTZ said 12/07, 11:46 PM
I'll follow up on your statement that without Sports Illustrated magazine, there is no SI.com.
I've been getting SI in the mail since around the age of 12. I saved every copy for the first 30 years and then slowly began to run out of room to store them.
So, I got rid of them and now recycle them. Things have changed dramatically since I was 12. Although SI has shown its staying power, nothing lasts forever.
Our mailing system is heavily in debt and is preparing for cuts. Eventually, (I don't know what year) printing and distributing the hard copies is going to be more expensive and time consuming than it is profitable.
My point being that SI.com is likely to outlive Sports Illustrated magazine. We don't need to worry about it today, but the time will come.
I've talked about FN charging its members. Well, the best case scenario I come up with is an intake of about $75,000 a year.Chances are that some of the people reading this make that all by themselves. So, no real profit to be made there.
I still believe that the future needs to be planned for and FN could become a gold mine if executed correctly.
This dream may slip away into the night, but I would hope not.
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