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  • 01/24/2012, 10:56AM ET

FFTI II- Circe- Who are the three best product endorsers in sports?

CuntryBlumpkin (305-247-64) vs Armada (52-23-3)
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The topic suggests that the athletes must be active.

My picks in no particular order:

Troy Polamalu- His commercials are great. A remake of Mean joe Greene's Coke commercials advertising Coke Zero, and Troy Polamalu's most famous asset, his hair has been featured in several Head and Shoulders shampoo commercials. He is one of the biggest names, and most marketable players in the NFL, IMO, he's a no brainer.


Peyton Manning- Even this season where he's been injured, he's still making great advertisements for companies. Peyton has a list of endorsement deals a mile long, but he has notable commercials for Papa Johns, Oreo, MasterCard, Sprint, etc. He's great in front of the camera, and he's hilarious.


Dale Earnhardt Jr- He may not be the best NASCAR driver, but he's easily the most popular, and the biggest name. Extremely marketable. He has a long list of endorsements, Amp Energy being displayed on his car. He has done notable commercials for Wrangler Jeans, Amp Energy, Budweiser, TaxSlayer.com Nationwide Insurance, etc. His name alone is a huge seller.


Those picks are very good, I'm looking around at who's left to pick and there isn't all that much.

Should I risk it and put in Tiger Woods? Sure he makes the most from endorsements, but is he the best endorser? No.

What about Sidney Crosby? He's huge in Canada, unfortunately most viewers of this will be American and won't appreciate what he does up here.

Do I try and put a soccer player in there?

So what do I do?

I can whole heartedly agree with Peyton Manning, no argument there.

So I'm going to go with LBJ for my second choice. I know I know everybody seemingly hates him, but you know what? That boy brings in bank, and his list of endorsements is quite vast. Sure he's taken a slight hit in the last year, but you know what? He still has a massive Nike deal, Glaceau, McDonalds, Sprite, State Farm, and Upper Deck behind him. That's nothing to shrug at and ignore. That is pretty huge.

Next I'm going to go with Phil Mickelson, good ol Phil. I have to say out of all the athletes out there he has to have one of the best images. And who endorses him? Barclays, Exxonmobil, Grayhawk, KPMG, and Rolex. Not too bad at all.

Good luck good sir.


Before Lebron jumped to the Heat the way he did, he would have made my list no question, but this is current, and currently Lebron isn't exactly in good graces with fans.

A hated athlete, while popular isn't the best to endorse your product. And since the move, the number of commercials featuring Lebron have declined.

Troy Polamalu on the other hand is a fan favorite, and is one of the most popular players in by far the most popular sport in America. Polamalu is known mostly for two things. His big hair and his big hits.

Both his hits and his gloves have been featured in commercials for big time companies. A couple years ago, Lebron would o over Troy Polamalu, but as of now, I think most companies would chose Polamalu over Lebron to endorse their product.

Mickelson is a good endorser, but really, I haven't seen him in very manby commercials, and he does have an impressive list of endorsements, but Jr's is just as long.

Dale Earnhardt Jr has been voted NASCAR's most popular driver every year since 2002. He leads NASCAR in merchandise sales.

Jr is featured in more commercials for good reason.


Alright, well now. Let's look at this.

Via the American market, your picks may actually better. Internationally though, I personally feel that my picks are stronger. Let's take Earnhart Jr for instance, sure down where you are from he is a huge star. But you know what? In Canada I have never seen his face on anything. Nothing at all. To be honest I forgot about him for a while till you brought him up in this TD.

Now my guy have international appeal. Golf isn't a sport that is just popular in North America by across the pond as well. Same can be said for LBJ, basketball is huge in Europe and you guess what, LBJ can arguably said to be the face of the NBA. Even though has gotten some bad press his is one of the leagues biggest draws.

That's why my picks have the edge, appeal outside of North America. To me if you are going to be one of the best product endorsers you have to reach people all over. Not just in the States, and for Polamalu a little bit into Canada.

I wouldn't be surprised if people in Spain didn't even know who Polamalu or Earnhart Jr are.

Well that's it for this segment.

Peace


I've never been to Europe, so I don't know who is popular over there, but NASCAR has quite a following in countries like Mexico and Colombia. It isn't just limited to the United States. The races are broadcast in over 100 countries. Most fans of auto racing of any kind know who Dale Earnhardt Jr is.


With Mickelson, I'm gonna have to see him in an advertisement before I can put him on my list. Like you with Jr, I forgot Mickelson existed until you brought him up. He might have sponsors, but I don't recall ever seeing him advertise anything.


The NFL has a pretty decent market in Europe. The UK, Germany and Italy all have plenty of NFL fans, and a great deal of them you can find waving the Terrible Towel. Players with a gimmick tend to catch on overseas quicker than others, and Polamalu's hair is perfect for that.

LBJ might be more popular around the globe, but popularity doesn't make him a better endorser. His all about me attitude has turned people away from him. Until he is back in good graces with the fans, Polamalu goes over LBJ, and Dale Jr goes over Mickelson.

Good TD Armada


Well it's about time to get this over with.

You're right, Lebron James' image has dropped. And you're right again when you say that popularity doesn't make you a good endorser. But in order to be a good endorser you have to be popular.

Hell I could be the best endorser in the world and nobody is going to give a **** because nobody knows who I am. Guess what? Everybody knows who Lebron is. Everybody. And like him or not, if he does something involving a product you're going to hear about. Whether you agree with what he is endorsing or not that message is still reaching you. And that's what a good, no great, endorser does. They reach people around the globe, not in only a few select countries.

Next I'm going to look at good ol Lefty. One of the most loved and respected athletes in professional sports. And while even if you haven't seen him in advertisements, like I haven't with Dale, where he does appeal to is more valuable. Let's get real here, golf I'm Europe is very popular. And Europe is a very valuable market to advertise to. There is tonnes of cash being spent over there. Sure NASCAR is popular in Mexico and Colombia, which market is more valuable?

January 24, 2012  11:29 AM ET

Gluck Armada

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January 24, 2012  11:59 AM ET

I wouldn't put big hair in the top 10, let alone the first one mentioned here.

January 24, 2012  12:12 PM ET

i live well outside the nascar culture, and though i dont understand it, i really cant argue with how big it is. im willing to take outlaws word that dale jr is the most popular(though i dont understand that either, has he ever won anything, or does he just live off his fathers fame?).

i def agree with peyton manning. i think his commercials are great.

as much as i also like the polomalu commercials, im not sure i can agree with that choice, ill leave out my reasons why until this thing gets going....

theres a certain baseball player i think i would include somewhere though.

January 24, 2012  12:25 PM ET

I love the ESPN commercials with the different athletes in them.

January 24, 2012  12:29 PM ET
QUOTE(#4):

i live well outside the nascar culture, and though i dont understand it, i really cant argue with how big it is. im willing to take outlaws word that dale jr is the most popular(though i dont understand that either, has he ever won anything, or does he just live off his fathers fame?).i def agree with peyton manning. i think his commercials are great.as much as i also like the polomalu commercials, im not sure i can agree with that choice, ill leave out my reasons why until this thing gets going....theres a certain baseball player i think i would include somewhere though.

He's won 18(pretty sure) races, and has been in title contention a few times, but he's not in the top tier of drivers performance wise, and he drives for the best team in the sport, Hendrick Racing.

His father's fame, and death are the reason Dale Jr is so popular.

January 24, 2012  12:58 PM ET
QUOTE(#3):

I wouldn't put big hair in the top 10, let alone the first one mentioned here.

It's in no order.

January 24, 2012  01:10 PM ET
QUOTE(#6):

He's won 18(pretty sure) races, and has been in title contention a few times, but he's not in the top tier of drivers performance wise, and he drives for the best team in the sport, Hendrick Racing.His father's fame, and death are the reason Dale Jr is so popular.

i have nothing against the guy, but ive never really heard of him winning much.....also, from what ive seen of him, he doesnt appear to be the most overly charismatic guy. and again, theres nothing wrong with that, its just that fan favorites usually tend to be winners and/or great entertainers. then again, maybe people like him just BECAUSE he seems like a regular guy, i dont know.

January 24, 2012  01:14 PM ET
QUOTE(#8):

i have nothing against the guy, but ive never really heard of him winning much.....also, from what ive seen of him, he doesnt appear to be the most overly charismatic guy. and again, theres nothing wrong with that, its just that fan favorites usually tend to be winners and/or great entertainers. then again, maybe people like him just BECAUSE he seems like a regular guy, i dont know.

His dad was easily the most polarizing figure in NASCAR history. Dale Jr had fans since the day he first raced go karts. When his dad died, Dale Sr fans jumped to Dale Jr. At the time, Dale Jr was one of the better drivers in NASCAR, but over the past 5 years, he hasn't done anything worth noting.

Personally, I was a huge Dale Sr fan, but never really cared for Jr.

I stuck with Dale Sr's replacement, Kevin harvick as my favorite driver.

January 24, 2012  04:22 PM ET

bump

January 24, 2012  07:45 PM ET

Doing argument now. This will be tough cause in Canada we have Canadian commercials and advertisements. For instance I believe you when you say that Dale is very highly endorsed, but I have never seen him on anything in Canada.

January 24, 2012  07:47 PM ET

I'm very tempted to put on Sidney Crosby, but I don't really know his reach in the States.

January 24, 2012  08:29 PM ET

Kobe

Beckham

Jeter

January 24, 2012  08:38 PM ET
QUOTE(#13):

KobeBeckhamJeter

jeter is who i was thinking of. he has to be the most marketable player in baseball...i hadnt really considered outside of the USA though. if this encompasses outside of the USA, then a soccer player has to be included. not sure that beckham would be the top dog anymore though....maybe christiano ronaldo, messi, kaka....but it still may be beckham, not sure.

January 24, 2012  08:42 PM ET

I don't know if it's only local commercials that are shown in the NY area, but Jeter is in a shit ton of commercials.

Comment #16 has been removed
January 24, 2012  08:53 PM ET

1. Tebow: Christianity, international health organizations, Nike, etc.
2. Jordan: Still a $1 billion dollar Nike sub-brand as of 2010
3. George Foreman: Lean mean grilling machines

Honorable mentions (mainly outside the U.S.): Christiano Ronaldo, Manny Pacquiao

I know Tebow doesn't quite fit the TD if "product" is defined strictly, and Tebowmania may be done, but his influence and ability to generate media over the past few years is remarkable)

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