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07:50 AM ET 10.22 | If only Jerry Jones could find someone to sponsor Jerryworld, his sparkling new football palace, maybe times wouldn't be quite so tight for the Dallas Cowboys. Jones, one of the NFL's revenue-creating visionaries for two decades now, has either cut back spending on his on-field product or he's taken a new approach to building his roster, because the man typically on top of the league when it comes to spending is now looking up at just about everyone else. NFL Management Council figures for committed cash -- the actual dollars teams spend on their roster, a better indication of where a club is at than the salary cap because it indicates real money spent -- show that Jones and the Cowboys rank 31st in the league with $93.5 million committed for the 2009 season. The only team below Dallas in the most recent figures? The Kansas City Chiefs at $89 million. It's a stark contrast from where Jones is used to being. From 2004 to 2008, a run of five seasons, he spent $566 million, more than any club in the league. Even in a rough economy, Jones isn't broke. But there's certainly a sense that he's strapped for cash or has a new model in mind when it comes to building the organization. The numbers say so.

Jerry Jones, Jed Jacobsohn/Getty Images

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