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08:36 AM ET 03.08 | Greg Biffle now has the entire nation riding with him. His No. 16 Ford carried sponsorship from the U.S. Census Bureau at Atlanta Motor Speedway, the first of a three-race, $1.2 million sponsorship with Roush Fenway Racing. The Census, which will adorn the car in the next two races at Bristol Motor Speedway and Martinsville Speedway, aired an ad during the Super Bowl and is making a push in the NCAA tournament to promote the census forms, which will be mailed out this month. In 2000, 72% returned the forms. Census director Robert Groves says every 1% who return forms save $85 million. "We're trying to get the word out to different audiences where there are large numbers of Americans. NASCAR ... is very cost-efficient. If we can reach 75 million people, we spend 1.6 cents per fan. It pays for itself," he says.

USA Today

Greg Biffle, No. 16, AP

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