Truth & Rumors > MLB

The new face of Major League Baseball

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07:09 AM ET 04.08 | Evan Longoria has a Rookie of the Year award, two All-Star Game appearances, a Gold Glove, and he started off the 2010 season with two home runs -- one reportedly at 473 feet -- in two wins. So what's next? Becoming a commercial star, of course. Even if you don't see the Rays on national TV much in the coming months, prepare to see a lot of Longoria. He is starring in two ads -- one for New Era caps and on for the MLB 2K10 video game (he is the cover boy) -- and has a role in a Pepsi spot. All figure to be played often during baseball broadcasts. Before long, Longoria could be pushing Derek Jeter as baseball's foremost pitchman.

NBCSports.com

Evan Longoria, AP Evan Longoria, AP

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