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08:01 AM ET 06.17 | Thought to be on life support so very recently, the Big 12, in the eyes of Jerry Jones, should expand. [Jones], owner of the Dallas Cowboys, former University of Arkansas football player and big-time power broker in the world of professional and now college athletics, is the driving force behind a potential move that would make the Big 12 the most compelling conference in the history of college football. Jones, according to a source familiar with his thinking, wants his alma mater to play in a league with former Southwest Conference rivals Texas and Texas A&M. A visionary, Jones sees the Big 12 expanding with Arkansas and Notre Dame. Such a conference alignment turns on TV sets across America and sends cash gushing out of Big 12 faucets everywhere.

Jerry Jones, Getty Images

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