09:26 AM ET 07.19 | Bernard Pierce is being treated like someone running for office -- someone backed by deep pockets. This time, Temple has purchased five billboards with Pierce's likeness, three stretching down I-95, two others strategically placed on the Schuylkill and the Pennsylvania Turnpike. "Hunt For The Heisman," a slogan coined by coach Al Golden himself, also adorns SEPTA buses and Pepsi trucks -- all of it testing both the school's marketing budget and Pierce's humility. The cost for each billboard, said Temple sports information director Larry Dougherty, was $10,000 to $14,000. The ads on the SEPTA buses were another $5,000. A giveaway magnet cost another 3G. There's never been anything like this in Temple football history.