Upset pays off for Appalachian St.

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10:44 AM ET 09.08
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Appalachian State's momentous win in Ann Arbor would go on to reverberate around the country all week. All the attention it drew -- including the cover of Sports Illustrated, front-page articles in the New York Times and USA Today, appearances on ESPN and an upcoming "reality special" on Fox SportSouth -- gave the school publicity no amount of money can buy. Hits on Appalachian State's school's Web site quadrupled to 124,669 by Tuesday. School spokesperson Jane Nicholson said inquiries from prospective students as far away as California and Texas have increased. Nearly $100,000 worth of Appalachian merchandise was sold on Sunday and Monday from the school's University Bookstore, according to Lorraine Childers, the store's assistant director for merchandising. Among the hottest spots for merchandise: Columbus, Ohio, home of Michigan rival Ohio State.

Charlotte Observer

Appalachian State fan, AP

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September 8, 2007 10:53 AM ET

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College football upset to major merchandising event.

Space Ace

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September 8, 2007 01:21 PM ET

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****.kin.g reality special.....are you kidding me?

This upset will quickly lose its luster if this continues. Way to see everyone sucking the Mountaineer coc.k....

LUVJUGS

Laurens, SC

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September 8, 2007 05:32 PM ET

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OREGON IS WHOOOPIN THAT BLUE MICHIGAN **** at half time

HA HA HA HA HA HA HA HA !!!!!!!!!!!!

This is way to funny, maybe The Wolverines may want to consider preparing for next year, CAUSE THIS AINT YOUR YEAR.

MICHIGAN YOUR DONE LIKE A BURNT PIECE OF STEAK

Texasmade

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September 8, 2007 05:57 PM ET

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Michigan just sucks. They are losing big again this week. This season for Michigan will be referred to in the future as the Jimmy Harbaugh curse.

83snickersee

New York , NY

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September 8, 2007 06:48 PM ET

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That game is turning out to be SAD. I am dissapointed and sad for Mich, bc I was pulling for them to "come back" after the upset. I guess I was wrong...

kelbelxoxo

Baton Rouge , LA

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September 8, 2007 07:02 PM ET

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MICHIGAN GOT CRUSHED 39-7 Dennis Dixon made Michigan his B***.

Its time for Carr to look in the WANT ADS

Texasmade

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September 8, 2007 08:00 PM ET

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MSU time this year

johny

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September 9, 2007 05:18 AM ET

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Why was this considered an "upset" in the first place? The whole AP rating system is retarded and we are seeing that this year more than ever. Obviously the ratings are completely wrong when a team that was ranked fifth gets beat by 32 to an unranked team. All the "ranked" teams are losing. Michigan got whooped again by the Ducks. They need to go to a simple playoff system. All the bowls are there for is the money they generate. It would be a hell of a playoff watching Nebraska vs LSC and the Ducks vs USC. That's real football there.