Truth & Rumors > Auto Racing

Wal-Mart ends talks of Gordon sponsorship

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12:24 PM ET 09.07 | It looks like Jeff Gordon is still in the market for a primary sponsor as Wal-Mart is no longer interested in sponsoring the Hendrick driver. While NASCAR is still optimistic that they will work with the retail chain in some capacity, it looks as if Rick Hendrick and company will have to look elsewhere for big money support. "You talk to a lot of people, and they were someone we talked to," Hendrick said. "We got down the road a bit but timing is one of those things -- possibly we'll do something down the road with them but it won't be next year." Current primary sponsor DuPont's contract ends this year after being the longest-running sponsor-driver-owner relationship in the Sprint Cup.

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Jeff Gordon, John Harrelson/Getty Images for NASCAR Jeff Gordon, John Harrelson/Getty Images for NASCAR
September 7, 2010  12:41 PM ET

thats kind of surprising to me.. walmart is dropping the ball on this one

September 7, 2010  01:35 PM ET

I don't know. Does Walmart really need that much more advertising or customer base? How many Jeff Gordon fans don't already shop at Walmart? And would they risk losing customers (all the Jeff Gordon haters)?

Becoming the exclusive mass retailer for Nascar could be a major conflict if they already sponsored just one driver.

September 7, 2010  01:36 PM ET

Problem is that any company (or team) doing business with Wal Mart has to meet very strict criteria.....Hendrick also has his "must haves"......so maybe neithor side could/would bend enough.

September 7, 2010  01:37 PM ET

Grizzly....you make a good point there.

September 7, 2010  02:41 PM ET

Wally World just crapped in their mess-kit ...

September 7, 2010  03:30 PM ET

Didn't think Wally World would dish out the bucks to do this in the 1st place.. so I'm not surprised it didn't happen.. plus if it ain't ''Made in China''.. Wal-Mart isn't interested..

Sam is still rollin' in his grave over that

September 7, 2010  03:35 PM ET

Whatever Mart doesn't need to sponsor anyone. 99% of their returning customer base could care less. So some hold Target up as their competitor...not even close.

With all that being said, as far as corporate sponsors go, with the trouble there seems to be landing them, well the rest of us have been asked to take pay cuts and/or flatly stagnated wages, as well as being asked to accept a lower standard of living in the American Dream going forward. Maybe it is time for our athletes and entertainers to face the same economic realities.

September 7, 2010  03:36 PM ET
QUOTE(#6):

Sam is still rollin' in his grave over that

If he is, he is rolling in a great big ole pile of money.

September 7, 2010  03:39 PM ET

Drat, I make a pithy comment on the last post about no new post and just 13 minutes later T&R makes a new post.

September 7, 2010  03:44 PM ET

Just one other thing, and its not necessarily related, but I have been laughing to tears over the Redskins paying Haynesworth $100 million dollars. Not that I am a Redskins hater, I don't really like any team in the NFC East. How insane can you possibly be. Nice to see an entity with more money than brains lose a great big amount.

And most employers out there look at you like you are attempting to steal the food from their childrens mouths if you ask for $1.00 an hour raise. $100 million dollars. We have lost our collective minds if we think any human being on this planet needs that kind of money.

September 7, 2010  03:45 PM ET
QUOTE(#9):

Drat, I make a pithy comment on the last post about no new post and just 13 minutes later T&R makes a new post.

Proof of your effectiveness and clout, eh Bard.

Comment #12 has been removed
September 7, 2010  04:10 PM ET

Walmart should go to Stewert-Haas so they can add a third car, then get a driver that makes more sense to them demographically.

September 7, 2010  05:08 PM ET

I think I'd rather have no sponsor than have, oh let's say, Huggies diapers.

Wait... what?

September 7, 2010  06:15 PM ET

Wal Mart isn't going to anybody. Like others have said, what do they have to gain by sponsoring any driver in Nascar? Nothing for the money they would have to pay out. They can easily spend less than half of that in just run of the mill ads. I read a story a couple of years ago that said for a company to fully capitalize on their sponsorship they need to spend as much for other things (ads during the race, hospitality things at the track) as they do for putting their name on the hood of a car. Jeff is a big time driver that will get a sponsor. He doesn't have anything to worry about.

September 7, 2010  06:31 PM ET

I agree with everything Kelso said.

And 22GA I often wonder with all the money he has and everything he has accomplished with a bad back and all why he does not retire. Not to mention a hot wife.
He should just run his favorite tracks when he feels it, like Bill Elliott.

September 7, 2010  06:57 PM ET
QUOTE(#17):

I agree with everything Kelso said. And 22GA I often wonder with all the money he has and everything he has accomplished with a bad back and all why he does not retire. Not to mention a hot wife.He should just run his favorite tracks when he feels it, like Bill Elliott.

Just how do you think he got that back problem? LOL ... Hot wife??

September 7, 2010  07:24 PM ET
QUOTE(#9):

Drat, I make a pithy comment on the last post about no new post and just 13 minutes later T&R makes a new post.

Maybe you should make them more often so we can get new material daily

September 7, 2010  07:40 PM ET

Walmart is notorious for 'grinding' those that want to work with them. They probably wanted to pay fraction of what most sponsors do and RH said fuhgedaboutit.........

 
September 7, 2010  07:58 PM ET

I thought NASCAR was the All American Apple Pie of all sports. Why then would they welcome Walmart as a sponsor? Geez, if every Nascar fan made Walmart $$$ the sport would go bankrupt. I guess greed trumps everything.

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