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NCAA's difficult case against Bush

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07:08 AM ET 11.06 | The meeting is scheduled for today, a would-be San Diego sports marketer sitting down with NCAA investigators to discuss allegations that he supplied Reggie Bush with cash and gifts while the star tailback was still in college. Lloyd Lake, part of a fledgling agency that was designed around Bush as its first client, has filed a civil lawsuit alleging that he and a former business partner gave more than $291,600 in payments, lodging and other accommodations to Bush and his family from November 2004 to January 2006. The NCAA is pursuing an investigation into whether Bush violated eligibility rules. If so, he could be deemed retroactively ineligible and USC could face sanctions. But connecting USC to violations could be difficult even if the NCAA finds that Bush broke the rules. The NCAA and Pacific 10 Conference must prove that USC coaches or administrators knew or should have known about the alleged violations, most of which would have occurred in San Diego, hours from campus.

Los Angeles Times