Truth & Rumors > NHL

Winnipeg won't be called 'Whiteout'

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08:33 AM ET 06.06 | At least one name can be factored out of the running in Winnipeg. A story making the rounds Sunday about the new Winnipeg NHL team's name missed the mark. A website posted a story Saturday that True North had registered the name "Whiteout" and proposed it was the only thing the new team could be called. A few media outlets reportedly bit on the story but it was discounted Sunday by True North's Scott Brown. True North, in fact, has registered the name "Whiteout" with the Canadian trademarks database of the federal government. It did so on May 4. But it has done so, Brown said, only to protect future use of the phrase or term if and when it's needed. The whiteout was the mark of playoff fever in the NHL's previous stay in Winnipeg. Brown said that Whiteout will not be the new name of the Winnipeg NHL team.

Winnipeg Free Press

Dustin Byfuglien, Getty Images Dustin Byfuglien, Getty Images
June 6, 2011  09:04 AM ET

What a truly horrible name that would be.

June 6, 2011  09:04 AM ET

right up there with calling them the Freeze, or the Flurries

June 6, 2011  09:11 AM ET

Or the F-Ups?

June 6, 2011  09:12 AM ET
QUOTE(#1):

What a truly horrible name that would be.

true that

June 6, 2011  09:13 AM ET

I don't know a lot of history about Winnipeg - is there anything about the history of the city that could add to a team name pool?

June 6, 2011  09:22 AM ET

You couldn't name them after a local Indian tribe, that's to un-PC. Wolves?

June 6, 2011  10:17 AM ET

Wolves would work well enough, actually.

I didn't mind the idea of the Falcons, but can only imagine how RBK would find a way to ruin THAT jersey too.

But there's only one name for this team, and I can't figure out why they won't just put all this speculation to rest.

June 6, 2011  10:23 AM ET

The fightin' Prairie Dogs!

June 6, 2011  10:31 AM ET
QUOTE(#7):

Wolves would work well enough, actually.I didn't mind the idea of the Falcons, but can only imagine how RBK would find a way to ruin THAT jersey too.But there's only one name for this team, and I can't figure out why they won't just put all this speculation to rest.

in all fairness to reebok, the franchise designs the schemes and logos , then they send it to RBK to play around with on the templates, which are then re-submitted to the teams for approval and ultimately its the teams that sign off on which monstrosity they want.

The pervasiveness of black uniforms is a team decision, not a corporate one.

June 6, 2011  10:31 AM ET

Jets or Falcons would be awesome.

June 6, 2011  10:55 AM ET
QUOTE(#1):

What a truly horrible name that would be.

Whiteout?
I thought this story was about Atlanta and they were calling them Wipe out.
(Drum roll please)

June 6, 2011  11:16 AM ET
QUOTE(#1):

What a truly horrible name that would be.

Every bit as bad as the Avalanche or the Hurricanes! But, alas! Not nearly as bad as the Ducks, Blue Jackets or Thrashers! Quack! Quack! Quack! Chirp! Chirp! Tweet! Tweet! Tweeeeet!

How can anybody take those harmless insignificant birdies seriously? At least the Ducks had the power of the Disney Corp to sell that ridiculous name to the unlearned in Hollywoodville!

Now, if they're going to call their team after a bird, at least call them "The Manitoba Mosquitos." They're pesky, bloodthirsty and relentless. They just don't go away!

June 6, 2011  11:21 AM ET
QUOTE(#12):

Every bit as bad as the Avalanche or the Hurricanes! But, alas! Not nearly as bad as the Ducks, Blue Jackets or Thrashers! Quack! Quack! Quack! Chirp! Chirp! Tweet! Tweet! Tweeeeet! How can anybody take those harmless insignificant birdies seriously? At least the Ducks had the power of the Disney Corp to sell that ridiculous name to the unlearned in Hollywoodville!Now, if they're going to call their team after a bird, at least call them "The Manitoba Mosquitos." They're pesky, bloodthirsty and relentless. They just don't go away!

I like the Ducks...I just hate their color & logo since they got dumped by Disney. The logo was supposed to be temporary, because nobody could agree on anything by the deadline, and lord knows why they have stuck with it.

June 6, 2011  11:27 AM ET
QUOTE(#10):

Jets or Falcons would be awesome.

I should add that I love the idea of the Jets, but I cringe at the idea of yet another blue-red-white team. At least it wouldn't be black.

Just looking at the coastal teams:

The Kings should go full-time with the purple & gold.

The Oil should go full-time with the bright orange, blue & white

The sharks should always be in teal (and get rid of the horrid orange line)

The ducks should go back to the eggplant scheme (and pay to get the duck logo back)

A team in Seattle should be green & yellow

June 6, 2011  11:35 AM ET
QUOTE(#10):

Jets or Falcons would be awesome.

Do Falcons venture that far north? Just asking.

June 6, 2011  11:37 AM ET
QUOTE(#15):

Do Falcons venture that far north? Just asking.

they probably get somewhere close to the border & then realize that they coulda just stayed down south & not had to deal with snow in July!

June 6, 2011  11:50 AM ET

Trappers.

June 6, 2011  12:01 PM ET
QUOTE(#14):

A team in Seattle should be green & yellow

They couldn't keep the NBA in town, a pre-eminently American sport, what makes you think that they'll warn up to a more manly and rugged sport like hockey?

BTW, should they ever get a team, I do agree with the yellow color scheme for them. And, what are they going to call themselves? The St. Helens? Or, maybe The Needles.

June 6, 2011  12:08 PM ET
QUOTE(#3):

Or the F-Ups?

A little bit of white out is perfect for those.

 
June 6, 2011  12:11 PM ET
QUOTE(#18):

They couldn't keep the NBA in town, a pre-eminently American sport, what makes you think that they'll warn up to a more manly and rugged sport like hockey? BTW, should they ever get a team, I do agree with the yellow color scheme for them. And, what are they going to call themselves? The St. Helens? Or, maybe The Needles.

Slews.

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