Truth & Rumors > NBA

Nets poaching Wall Street Knicks fans

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08:06 AM ET 08.12 | The Nets are out to remind the well-heeled just how close they will soon be when they move to Brooklyn. [The team has] launched a new advertising campaign aimed squarely at those who are among the most loyal -- and most well-off -- of Knicks fans. ... The team is taking out ads on websites popular along The Street. Clicking on a banner that reads, "10 Minutes from Wall Street", first reveals a drop down ad that shows eight subway lines reaching across the East River to Brooklyn, then links to the All-Access page of Barclays Center, where the Larry King is heard talking about the return of professional sports to Brooklyn "after 56 years". The Barclays Center and Madison Square Garden are about equidistant from Wall Street. The No. 3 train, the Broadway Express, for example, is five stops away from both arenas.

NetsDaily.com

Deron Williams, Getty Images Deron Williams, Getty Images
August 12, 2011  08:16 AM ET

Go where the money is, Bros.

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August 12, 2011  08:57 AM ET

The only folks there will be the wanna-be hipsters in skinny black jeans and plaid shirts with a scully cap. Both the guys and girls choice of dress these days in Brokklyn.

August 12, 2011  09:09 AM ET

they don't need aggressive marketing. they need D12 and DWill.

August 12, 2011  09:14 AM ET

What? All seven of them?

August 12, 2011  09:23 AM ET

don't be ridiculous. we will never root for the Nyets. SO MILK ME!!!!!

August 12, 2011  09:49 AM ET

Unfortunately, no matter where they play, they're still the Nets.

August 12, 2011  10:00 AM ET
QUOTE(#4):

The only folks there will be the wanna-be hipsters in skinny black jeans and plaid shirts with a scully cap. Both the guys and girls choice of dress these days in Brokklyn.

Yeah...but isn't that actually what a hipster is? Your description doesn't sound that "wannabe" it sounds like what it is.

August 12, 2011  10:14 AM ET

10 minutes from Wall Street? In general that gets you still in a subway train at a red signal under the river.

August 12, 2011  10:28 AM ET

The Nets marketing strategy is clear...
If you are a Knicks fan and you are NOT a lifer...
You are in the cross-hairs.

August 12, 2011  10:40 AM ET
QUOTE(#9):

Yeah...but isn't that actually what a hipster is? Your description doesn't sound that "wannabe" it sounds like what it is.

LOL - Man - We got Wall Streeters coming to work on casual fridays dressed the same way - Hence Wanna-be....

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August 12, 2011  12:17 PM ET
QUOTE(#13):

This is a joke pal. No self respecting Knicks fan would ever leave the Knicks for the Nets, end of story.

But why not be a fan of both teams? I am and I see no problem with that (Knicks #1 Nets #2). The idea is to sell tickets. A business can potentially buy season tickets for both teams or if they can not get Knicks tickets for some reason, why not but Nets tickets?

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