Truth & Rumors > MMA

Fox to air four UFC events per year under new deal

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12:56 PM ET 08.16 | In what would represent a major push into the mainstream for the UFC, Fox has agreed to a deal that will see the broadcast channel air as many as four MMA events per year, according to several sources. The multiyear deal would mark the first time the UFC will have consistent airtime on a broadcast network. Fox execs refused to comment on the deal, but sources with knowledge of the negotiations said bidding had gone as high as $90M per year. The Fox deal is believed to be for seven or eight years.

SportsBusiness Journal

Dana White, AP Dana White, AP
August 16, 2011  01:36 PM ET

Getting fights on broadcast TV will be great for the sport. Getting Dana White on broadcast TV? Maybe not so much.

August 16, 2011  10:11 PM ET

One more step towards the death of boxing...

August 17, 2011  02:16 PM ET

No one wants to see the UFC events that aren't numbered (UFC 132, etc.)! And they're not gonna show the big fights!

August 17, 2011  08:36 PM ET
QUOTE(#12):

they're not gonna show the big fights

I think Dana will throw some pretty big fights out there...he understands the need to give the crack away at first..

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August 23, 2011  03:27 AM ET

Just 4, that's it? I expected more.

August 23, 2011  10:39 AM ET
QUOTE(#1):

Getting fights on broadcast TV will be great for the sport. Getting Dana White on broadcast TV? Maybe not so much.

I'd rather see Betty White... how about Vanna?

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August 31, 2011  02:28 PM ET

IMO this is great news. I expect that at least 1 maybe 2 will have a title fight. Maybe they wont be the biggest and best cards at first but if they draw big numbers the advertising revenue could change it.

August 31, 2011  03:31 PM ET

I heard in the press conference they are going to change around the opening sequences to steer away from the "gladiator" type feel. Personally I don't want to see that changed. I don't think the UFC needs to be re-marketed to look more like football or other sports. MMA is more similar to gladiator battles than a football match. Why try to cover that up. I don't care if certain groups of people are scared off by the violent connotations. Fighting is violent and MMA is still fighting.

August 31, 2011  03:31 PM ET

I heard in the press conference they are going to change around the opening sequences to steer away from the "gladiator" type feel. Personally I don't want to see that changed. I don't think the UFC needs to be re-marketed to look more like football or other sports. MMA is more similar to gladiator battles than a football match. Why try to cover that up. I don't care if certain groups of people are scared off by the violent connotations. Fighting is violent and MMA is still fighting.

September 9, 2011  11:15 PM ET

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September 19, 2011  12:31 PM ET

I hope more than 4 per year don't go to Fox, as we get UFC on ESPN in the UK. Damn damn damn

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