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Marlins want to be Latin America's team

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09:59 AM ET 11.20 | The Miami Marlins, changing even their name to fit a changing country, are looking to become Latin America's team, catering to the fastest growing minority in the United States, throwing unprecedented dollars at an experiment that will prove, once and for all, right there on Calle Ocho, whether Major League Baseball can indeed work in our weird and wonderful market. A sold-out stadium in 1993 didn't prove it. Two championships haven't proved it. But the Marlins, building from the ground up in almost every way, are literally banking on it working now. It is not a coincidence that, in introducing their new uniforms, their new look, the new Miami Marlins did so with Emilio Estefan and Pitbull, old Miami and new Miami merging to be very, very Miami. It is an interesting and expensive risk, one that couldn't be taken until a new ballpark could act as a safety net, and it means taking a wrecking ball to the way the Marlins have always done business.

Miami Herald

Miami Marlins, Miami Marlins,
Comment #1 has been removed
November 20, 2011  10:21 AM ET

You can't blame them for trying. It's as good an experiment as any.

Truth be told, Latin America has an over-representation in the ranks of MLB, mostly because their kids play ball (as I did when I was a kid) and our kids are distracted by too many activities. It's about time someone in MLB took them seriously as a fan base. They've earned it.

November 20, 2011  10:27 AM ET

They're going to have the most nicely-manicured outfield in all of baseball.

November 20, 2011  10:33 AM ET

Nice logo anyway.

November 20, 2011  10:33 AM ET

You really knew they were catering to that market when they announced "How many members of your extended family will fit in one seat?" night at the ballpark...

November 20, 2011  10:45 AM ET

They can have all the COCKROACHS they want!!

November 20, 2011  10:47 AM ET

So this means what? They have a higher propensity to sign Mexican/Latino/Spanish speaking ballplayers?(See Ozzie). I wonder what demographic will still be buying the tickets then?

November 20, 2011  11:04 AM ET

This is more nonsense.They've never played in a baseball park before. And they've never spent money before. To the contrary, they are the cheapest team in baseball. All this Pujols, Reyes and Buehrle, stuff was all about tickets and apparel. They won't sign any of them. They are a joke. Bad at the major league level and a weak farm system to boot.

Comment #9 has been removed
November 20, 2011  11:32 AM ET

these are some ugly _ _ _ uniforms

Comment #11 has been removed
November 20, 2011  11:36 AM ET
QUOTE(#4):

Nice logo anyway.

It's awful.

November 20, 2011  11:46 AM ET
QUOTE(#7):

Mexican/Latino/Spanish speaking ballplayers?(See Ozzie

mostly will be puerto ricans, cubans, dominicans, venezuelans, mexicans aren't that strong in basebal!!

November 20, 2011  11:52 AM ET
QUOTE(#8):

They are a joke. Bad at the major league level and a weak farm system to boot

a dog that barks don't bite? about a dog that doesn't bark? the marlins are indeed the small team in market but their farm system has being by far one of the best minor league system that i had seen before,this franchise has had great propects, beckett, cabrera, josh johnsonn, just to name a few!!!

November 20, 2011  11:53 AM ET
QUOTE(#13):

mostly will be puerto ricans, cubans, dominicans, venezuelans, mexicans aren't that strong in basebal!!

True, but you don't have to go through immigration to get here from Mexico.

November 20, 2011  11:54 AM ET

from one point to another point of vew, the marlins have better farm system than the angels, that's how deep this marlins are in their farm system!!

November 20, 2011  12:01 PM ET
QUOTE(#2):

You can't blame them for trying. It's as good an experiment as any.

its good experiment that the marlins are trying to lure out some good free agents as pujols, fielder, reyes, to the miami area, all in all, this franchise only need is one good power hitter either pujols, or fielder, this franchise can develope great players from within their farm system!!

Comment #18 has been removed
November 20, 2011  12:27 PM ET

So does this mean that they're primarily looking for Latin American players? What if the best available player at a position isn't Latin American do they not pursue him? Will their non Latin American players feel not wanted knowing that they're only there until a Latin American option becomes available? Will they still have senior's nights and if so will it be assumed that everyone is really 5 years older than what's on their driver's licenses?

 
November 20, 2011  12:31 PM ET
QUOTE(#5):

You really knew they were catering to that market

small market but they will become better in a few years!!

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