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08:05 AM ET 03.28 | To date, the NBA has kept its uniforms free of advertising, though that may change in the future. In an attempt to generate more revenue, the NBA is pondering the idea of placing ads on the jerseys of every player from the 30 teams. This transition could create approximately $31.18 million in revenue in TV exposure alone. The NBA Board of Governors will meet next month to discuss the possibility of adding advertising on jerseys. The idea has been met with much support from players and coaches. Meanwhile, Dallas Mavericks owner Mark Cuban also said it's an idea whose time has come. "I've been trying to tell [the NBA]," Cuban said. "If someone wants to give us $10 million, I'll make it happen."

Mark Cuban, Getty Images

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March 28, 2012 08:23 AM ET

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It was inevitable...

As much as I hate the idea, this has been coming for awhile.

Always thought that the NBA would be the first to do it.

Otis B. Driftwood

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March 28, 2012 08:31 AM ET

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All about the Benjamin's baby.....$$$$

I'm Rick James

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March 28, 2012 08:38 AM ET

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Inflated salaries will make it happen.

Onion

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March 28, 2012 08:51 AM ET

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Why bother? Just have the players add some logos and ads to their Tattoo collections.

You all know it's inevitable that some guy is going to show up at a game with a "Just do it!" tattoo on his forehead sooner than later.

Keep the uniforms clear of that BS.

Epoch1

I'm Telling My, MA

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Comment #9 has been removed

March 28, 2012 09:17 AM ET

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QUOTE(#9):

Originally posted 09:08 AM ET 03.28 by tiandfhgo

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Hey Dipstick Do you sell retro uniforms?

Onion

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March 28, 2012 09:22 AM ET

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QUOTE(#10):

Originally posted 09:17 AM ET 03.28 by Onion

Hey Dipstick Do you sell retro uniforms?

That's what they meant by "the amazing surprise"...

Otis B. Driftwood

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March 28, 2012 09:35 AM ET

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Works well for the most popular sport in the entire world: soccer. So why not basketball?

eLone

Jersey City , NJ

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March 28, 2012 09:37 AM ET

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QUOTE(#3):

Originally posted 08:31 AM ET 03.28 by I'm Rick James

All about the Benjamin's baby.....$$$$

take that..take that

DR_Universal

Charlotte , NC

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Comment #14 has been removed

March 28, 2012 09:50 AM ET

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QUOTE(#12):

Originally posted 09:35 AM ET 03.28 by eLone

Works well for the most popular sport in the entire world: soccer. So why not basketball?

Add to this Stern's ambition to globalize the sport and it makes even more sense.

Otis B. Driftwood

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March 28, 2012 09:54 AM ET

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$30 mil seems low. Some soccer teams make that alone per season in jersey ads.

dannylimes

Toronto, ON

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March 28, 2012 10:10 AM ET

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this makes no sense, how about they just fix competitive balance, maybe fans will show up to all 30 arenas. Plus the sponsorship for large market teams will be greater than that of small market/losing teams. Who would you want selling your product lebron or jose coulderon?

OSUBuckIam

Fort Worth , TX

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March 28, 2012 10:16 AM ET

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What about players who have contracts with other companies where they can not support other corporations? I understand it is more exposure for the NBA but I think they can come up with something better than putting the like of Coca Cola, Viagra and Eggo Waffles on a Jersey. The could but it aroung the areanas on the court floor, scoreboard or make some commercials that highlights the NBA's association for the product. Soon players with there own shoe contracts are going to have to wear whomever has the highest buy in Nike, Jordan, Reebok etc.