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Violence brings heat from NHL business partners

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08:20 AM ET 04.19 | While ratings are strong, there may be a black eye forming on the NHL brand. [On Wednesday,] the NHL's chief operating officer admitted the league is hearing from its business partners over the rash of suspensions and fines arising out of the on-ice antics, and the ensuing media coverage. "They're paying us a lot of money to associate with our brand," said John Collins, who came to the NHL from the NFL. "So when our brand is under attack in the press on issues as serious as player safety, they want to know that the league is on top of it, and has a plan for dealing with it and hear the league articulate it." ... TSN, which is broadcasting games featuring American teams, has seen its viewership numbers increase by 56 per cent.

The Globe and Mail

Gary Bettman, Getty Images Gary Bettman, Getty Images
Comment #1 has been removed
April 19, 2012  08:45 AM ET

When $$ speaks, Bettman listens.

April 19, 2012  08:51 AM ET

Interesting dynamic where fans love to watch that style of play and the corporate world hates it.

April 19, 2012  09:00 AM ET

The NHL is finally getting press and the league is starting to get worried about it because North American sports fan don't seem to like any form of violence. No need for cheap shots -- but I tell you the fans of Pittsburg and Philly are loving this series.

Okay Pittsburg fans not so much.

April 19, 2012  09:06 AM ET

The fans love it, the players love it and the tv audience is up. What am I missing? Corporations want viewers and are getting it.

April 19, 2012  09:08 AM ET
QUOTE(#4):

The NHL is finally getting press and the league is starting to get worried about it because North American sports fan don't seem to like any form of violence. No need for cheap shots -- but I tell you the fans of Pittsburg and Philly are loving this series. Okay Pittsburg fans not so much.

We're loving it a little more after Wednesday night's Pens win!!!

April 19, 2012  09:11 AM ET
QUOTE(#5):

The fans love it, the players love it and the tv audience is up. What am I missing? Corporations want viewers and are getting it.

Or so you'd think BUT apparently being PC is more important than making money in the corporate world nowadays :^(

April 19, 2012  09:14 AM ET
QUOTE(#5):

The fans love it, the players love it and the tv audience is up. What am I missing? Corporations want viewers and are getting it.

I'm curious, didn't the corporate sponsors realize that hockey is a rough sport? Maybe they should have watched a few games before they signed up. Now we're going to have a bunch of suits who know nothing about hockey trying to run things. Hmmm. Actually its not that much different than it is now.

April 19, 2012  09:28 AM ET

It really showed last night. The games were being reffed to death last night. You could tell the head office wanted the crack down. Not really sure why? Ratings for Pit and Phi have been through the roof. I am watching games that in the past I wouldn't even think about tuning into...the NHL was finally doing something worth watching but it seems that it will not continue.

April 19, 2012  09:28 AM ET
QUOTE(#4):

The NHL is finally getting press and the league is starting to get worried about it because North American sports fan don't seem to like any form of violence. No need for cheap shots -- but I tell you the fans of Pittsburg and Philly are loving this series.

Okay Pittsburg fans not so much.

When someone tells you to get the "H" out you don't really have to listen. ;-)

April 19, 2012  09:29 AM ET
QUOTE(#5):

The fans love it, the players love it and the tv audience is up. What am I missing? Corporations want viewers and are getting it.

Don't worry...people still don't realize there is a hockey team in Arizona, Columbus, Florida or that there was ever one in Atlanta!

April 19, 2012  09:35 AM ET
QUOTE(#5):

The fans love it, the players love it and the tv audience is up. What am I missing? Corporations want viewers and are getting it.

"I didn't get a harrumph outta that guy!" Gov. William Lepetomaine

They have to pretend that they are outraged over this. This is what happens when suits run the games...regular fans can't afford to go, and everybody gets this mock indignation because someone get checked. The refs aren't calling it, the fans are eating it up, so The Poison Dwarf can step aside and pretend he has to do something. This is another area where NHL fans are far smarter than the rest...WE all know this already.

April 19, 2012  09:58 AM ET
QUOTE(#12):

"I didn't get a harrumph outta that guy!" Gov. William LepetomaineThey have to pretend that they are outraged over this. This is what happens when suits run the games...regular fans can't afford to go, and everybody gets this mock indignation because someone get checked. The refs aren't calling it, the fans are eating it up, so The Poison Dwarf can step aside and pretend he has to do something. This is another area where NHL fans are far smarter than the rest...WE all know this already.

It's also like the only people who seem outraged by this is the media. I keep reading/hearing about all these bad things and how it is bad for the sport, but if more people are watching, doesn't that mean that the fans actually like it. I don't mind the refs cracking down a little, but I am all for some more brawling in these series.

April 19, 2012  10:06 AM ET

They could start off right at ice level. When a Cannots Sister can openly aim an elbow at an opponents face and get no call the solution is a long ways away. Where is all this "player respect for each other??" Shea, the Sister,and numerous others are in need of big suspension. I love hard legal hits and willing fight partners. This chickenpoop head hunting has got to go

Comment #15 has been removed
April 19, 2012  10:11 AM ET
QUOTE(#15):

Why are there classic photos of Mia Hamm to the right of this today?

She's better looking than the Buttgoblin?

But then who isn't?

April 19, 2012  10:11 AM ET
QUOTE(#15):

Why are there classic photos of Mia Hamm to the right of this today?

Seen her lately ? She has successfully dropped from a 6 to a 4

April 19, 2012  10:17 AM ET
QUOTE(#15):

Why are there classic photos of Mia Hamm to the right of this today?

been there all week.
She had a b'day the other day or something (40?)

April 19, 2012  10:24 AM ET
QUOTE(#16):

She's better looking than the Buttgoblin?But then who isn't?

Duhryl Sutter....his Momma used to force feed him with a slingshot

 
April 19, 2012  10:34 AM ET
QUOTE(#16):

She's better looking than the Buttgoblin?But then who isn't?

Nomar will feel better knowing that.

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