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The nation's most valuable program (isn't Kentucky)

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08:18 AM ET 04.30 | If Louisville can't beat Kentucky for a national title on the court, at least there's this. [Among] the sports-business crowd, U of L is seen as college basketball's undisputed champion. On the Monday of the NCAA men's basketball tournament championship game, The Wall Street Journal published a chart based on the work of an Indiana researcher that ranks the nation's college basketball programs by their "intrinsic value." According to those ratings, the most valuable men's hoops program in America belongs to U of L. Kentucky -- which even Louisville fans would acknowledge is the most popular college hoops team in this state -- was only the 16th "most valuable" men's college hoops program.

Herald-Leader

Rick Pitino, Getty Images Rick Pitino, Getty Images
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April 30, 2012  09:13 AM ET

Kentucky isn't the most valuable because they have higher overhead than everyone else with the cash payments to players and an overpaid coach with a following who deflect past and future indiscretions.

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April 30, 2012  09:14 AM ET

Given the oddity of the outcome, I am wondering what oddities they used in their analysis in coming to this conclusion.


::sigh:: Even the grand old WSJ is suspect nowadays, guess there's NOTHING you can trust in print journalism anymore. What a shame.

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April 30, 2012  09:42 AM ET
QUOTE(#9):

Given the oddity of the outcome, I am wondering what oddities they used in their analysis in coming to this conclusion.::sigh:: Even the grand old WSJ is suspect nowadays, guess there's NOTHING you can trust in print journalism anymore. What a shame.

Well, it was Indiana Univ. that conducted the survey, just sayin'

April 30, 2012  09:45 AM ET

The reports quotes:

"When you look at the revenue being produced from men's basketball, the University of Louisville is far outperforming everyone else," Brewer said. "It's not just Kentucky."

For fiscal year 2011, Louisville reported net revenue from men's basketball in excess of $27 million. UK reported some $6.5 million in men's hoops revenue.

"Kentucky spends a lot, too," Brewer said. "In my evaluation, that (negatively) impacted their standing." UK budgeted men's hoops spending of $10.16 million in 2011.

In coming up with "intrinsic values" for the top 100 men's college basketball programs, Brewer said he examined the revenues and expenditures for each program, then made risk assessments and growth projections for each. He also did the same for 115 of the nation's 120 Football Bowl Subdivision programs.

April 30, 2012  09:45 AM ET
QUOTE(#11):

Well, it was Indiana Univ. that conducted the survey, just sayin'

True dat, but I'd expect the WSJ editors to do their checking to make sure what they were reporting actually had a factual basis that would withstand scrutiny.



OK, I kept a straight face through about half the time it took to type that.

April 30, 2012  09:46 AM ET

Here's their CFB values:

The most valuable college football programs, in millions:

1. Texas $805.1

2. Florida $630.2

3. Michigan $618.6

4. Notre Dame $581,2

5. Georgia $564.6

6. Alabama $522.0

7. Ohio State $520.9

8. LSU $504.2

9. Auburn $488.0

10. Oklahoma $470.2

April 30, 2012  09:55 AM ET
QUOTE(#12):

The reports quotes:"When you look at the revenue being produced from men's basketball, the University of Louisville is far outperforming everyone else," Brewer said. "It's not just Kentucky."For fiscal year 2011, Louisville reported net revenue from men's basketball in excess of $27 million. UK reported some $6.5 million in men's hoops revenue."Kentucky spends a lot, too," Brewer said. "In my evaluation, that (negatively) impacted their standing." UK budgeted men's hoops spending of $10.16 million in 2011.In coming up with "intrinsic values" for the top 100 men's college basketball programs, Brewer said he examined the revenues and expenditures for each program, then made risk assessments and growth projections for each. He also did the same for 115 of the nation's 120 Football Bowl Subdivision programs.

Wonder what nature of "expenditures" he considered? Just operational expenditures, or was capital costs in there also? Did they include "one time" line items? etc, etc.

Not picking on you Guido, and I should take the time to research the actual article and study (but my lazy butt doesn't care enough to do it). I am a dyed-in-the-wool skeptic when it comes to comparitive analysis, especially when terms like "intrinsic value" get tossed in there. The devil is always in the details/numbers, and the spin that is possible if you don't dig deeply is dangerous IMO. In sports, or business in general.

April 30, 2012  09:59 AM ET
QUOTE(#14):

Here's their CFB values:The most valuable college football programs, in millions:1. Texas $805.12. Florida $630.23. Michigan $618.64. Notre Dame $581,25. Georgia $564.66. Alabama $522.07. Ohio State $520.98. LSU $504.29. Auburn $488.010. Oklahoma $470.2

Holy cash cows, Batman!

The Horns have quite a large lead there, we're a very distant 2nd, even with Darth Foley using all his financial wiles to stay in-state and snitch every nickel from every home game possible. We gotta get the Swamp/Jorts Network going!


My hat's off to Dodds and his boyz, well done.

April 30, 2012  10:00 AM ET
QUOTE(#15):

Wonder what nature of "expenditures" he considered? Just operational expenditures, or was capital costs in there also? Did they include "one time" line items? etc, etc.Not picking on you Guido, and I should take the time to research the actual article and study (but my lazy butt doesn't care enough to do it). I am a dyed-in-the-wool skeptic when it comes to comparitive analysis, especially when terms like "intrinsic value" get tossed in there. The devil is always in the details/numbers, and the spin that is possible if you don't dig deeply is dangerous IMO. In sports, or business in general.

Yeah, I don't trust this article. Well, other than all those payments going to WWW and the AAU coaches :)

As someone else already said, I've always heard UNC was the most valuable and have the 2nd most royalty sales of branding, just behind UTx. I would expect the premier programs to be above them, and I never really considered UL a premier.

April 30, 2012  10:06 AM ET
QUOTE(#8):

InbeforeUKpaysTop$$4their1andDones

No, you weren't.

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April 30, 2012  10:10 AM ET
QUOTE(#16):

Holy cash cows, Batman! The Horns have quite a large lead there, we're a very distant 2nd, even with Darth Foley using all his financial wiles to stay in-state and snitch every nickel from every home game possible. We gotta get the Swamp/Jorts Network going!My hat's off to Dodds and his boyz, well done.

And the reports list of top 10 CBB:

The most valuable men's college basketball programs, in millions

1. Louisville $211.5

2. Kansas $146.0

3. Indiana $130.8

4. Ohio State $120.3

5. Arizona $110.4

6. North Carolina $109.8

7. Duke $105.9

8. Virginia $97.6

9. UNLV $88.4

10. Minnesota $87.9

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