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Colts marketing control holding up Luck deal

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09:18 AM ET 06.23 | In his 14 seasons with the Indianapolis Colts, quarterback Peyton Manning became the face of the NFL, not only because of his brilliant performance on the field, but also the huge volume of marketing and endorsement money that the four-time most valuable player earned off of it. Some team officials, and certainly players from other clubs, privately contend Manning was overexposed. The same level of endorsement work could eventually line Andrew Luck's coffers, but the Colts might have some degree of control over how often their new quarterback's mug is plastered across the TV or on billboards. One of the stumbling blocks in negotiations between Indianapolis and the top overall choice in the draft, The Sports Xchange has learned, is the proposed inclusion of marketing language that Luck and his representatives, at least so far, regard as strident. One source with knowledge of the talks even suggested that Luck would "have to clear" marketing proposals with the club.

The Sports Xchange

Andrew Luck, Icon SMI Andrew Luck, Icon SMI
June 23, 2012  09:24 AM ET

Maybe he should play a down or two before advertisers throw bushels of money at him, I don't believe the Colts should have a say in it unless it interferes with his time with the team.

June 23, 2012  09:56 AM ET
QUOTE(#1):

Maybe he should play a down or two before advertisers throw bushels of money at him, I don't believe the Colts should have a say in it unless it interferes with his time with the team.

Yes..between him and his brother Goober, way too much face time.

June 23, 2012  10:05 AM ET

I smell the stink of Irsay

June 23, 2012  10:52 AM ET

Is this even close to smart ? I mean your looking to building a team around this guy, and you mess with him befor his first play. I see two things at play here. Irsay wants to try to take a piece of the pie, if there is one, and he doesn't want to end up with a player he has little or no control over like happened with PM

June 23, 2012  10:56 AM ET

The seedy underbelly of American business.

Comment #6 has been removed
June 23, 2012  11:08 AM ET
QUOTE(#1):

Maybe he should play a down or two before advertisers throw bushels of money at him, I don't believe the Colts should have a say in it unless it interferes with his time with the team.

Agree 100%...

How have the other "next great thing" QB's made out in Marketing? Wasn't Sam Bradford the next Kurt Warner?

Also - I'm old enough to remember what the Colts were before Manning arrived. Not exactly a hot-bed for Marketing folks or talent.

June 23, 2012  11:18 AM ET
QUOTE(#1):

Maybe he should play a down or two before advertisers throw bushels of money at him, I don't believe the Colts should have a say in it unless it interferes with his time with the team.

Exactly. Let's hope all this distraction doesn't make him 'cluck' come gametime.

June 23, 2012  11:25 AM ET

Colts should just go with the NFL standard, and not get any bright, new and greedy ideas right now. Owners seem to be getting power hungry, taking advantage of trend to erode unions and employee benefits because of the bad economy. It generally sucks.

June 23, 2012  11:29 AM ET

As much as I would hate to see anything good come to Irsay, I hope Luck plays up to the hype and pulls it out for an otherwise illelevant team

June 23, 2012  11:39 AM ET

irrelevant ^^^^^

June 23, 2012  12:00 PM ET

That's total crap. Let the kid have control over what companies he has to endorse. Besides, he's going to need as much income as possible with all the beating he's going to take this season.

Comment #13 has been removed
June 23, 2012  12:41 PM ET
QUOTE(#12):

That's total crap. Let the kid have control over what companies he has to endorse. Besides, he's going to need as much income as possible with all the beating he's going to take this season.

I agree with you. A cliff, not a slippery slope at all. If a player opens a chain of restaurants it is off of his name and NFL connection. The kid should tell them NO! and if that is not acceptable, then I will go back to study more at Stanford and re enter next years draft.
He has THE trump card.

June 23, 2012  01:27 PM ET

Let it go, Colts. He's not going to be the marketing gold mine that Peyton was/is. Few are.

June 23, 2012  02:29 PM ET

It would serve them both well to uphold the Image both The Team and Person want to reflect, Luck should have final say but Team should review what he's up to! Colts also have a right to protect their Logo etc!

June 23, 2012  02:49 PM ET
QUOTE(#16):

It would serve them both well to uphold the Image both The Team and Person want to reflect, Luck should have final say but Team should review what he's up to! Colts also have a right to protect their Logo etc!

Yea, because it is such a well respected brand

June 23, 2012  03:21 PM ET

I believe with whomever said it was bogus, sign him, leave hist endorsement money alone. We all know the Dolts and ginger dictator will fine the heck out of him if he endorses a brand of condoms or an abortion clinic

June 23, 2012  03:53 PM ET

Maybe Luck could ask for a cut of the parking and concession revenue in exchange.

 
June 23, 2012  05:17 PM ET

Why should Luck have to clear marketing proposals with the club? Does anyone else in the NFL have the same restriction?

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