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08:13 AM ET 07.25 | Welcome to a new era in Heisman campaigning. Now USC is putting its mark on the genre with a cutting-edge campaign in support of senior quarterback Matt Barkley. Starting in mid-August, fans and media will be able to download, for free, a mobile application for Android or iPhone called 'Project Tro7an'. The app will allow media and postseason awards voters to closely follow Barkley and the other Trojan honors candidates by providing easily sortable data, biographic information and highlight videos. "It's the 21st century. It's 2012," said Barkley. "Everyone has a smart phone or mobile device. Instead of a blog or web site, we wanted to put everything at people's fingertips."

Matt Barkley, Getty Images

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July 25, 2012 08:33 AM ET

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Guess he doesn't already have enough pressure on him?

Joe Mammy

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July 25, 2012 09:41 AM ET

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QUOTE(#2):

Originally posted 08:57 AM ET 07.25 by Moudz

who does ESPN like?

Does the 7 in trogan include Bush and OJ?

SL Guido

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July 25, 2012 10:09 AM ET

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What's the Heisman worth after all? Really, put up the numbers, win games, you will wind up high in the draft. After that, let the chips fall.

George W. Watson

Green Acres, IL

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July 25, 2012 10:47 AM ET

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Why not an app?

Deep Creek

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July 25, 2012 10:54 AM ET

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QUOTE(#2):

Originally posted 08:57 AM ET 07.25 by Moudz

who does ESPN like?

ESPN liked Luck last year!! You see what happened there!! Really IMO, I think there will be QBs other than Barkley, with better stats this year. If USC can get their running game together, Barkley will not have to pass 25/30 times a game.

The Oldtimer

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July 25, 2012 10:59 AM ET

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QUOTE(#5):

Originally posted 10:09 AM ET 07.25 by George W. Watson

What's the Heisman worth after all? Really, put up the numbers, win games, you will wind up high in the draft. After that, let the chips fall.

Exactly!!!!! Great point!!!

The Oldtimer

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July 25, 2012 11:57 AM ET

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QUOTE(#5):

Originally posted 10:09 AM ET 07.25 by George W. Watson

What's the Heisman worth after all? Really, put up the numbers, win games, you will wind up high in the draft. After that, let the chips fall.

Not every Heisman winner has been a high draft pick though.

W_A_M_U?

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July 25, 2012 12:04 PM ET

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QUOTE(#10):

Originally posted 11:57 AM ET 07.25 by W_A_M_U?

Not every Heisman winner has been a high draft pick though.

Very good point!!!

The Oldtimer

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July 25, 2012 12:05 PM ET

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If he plays well enough then it's not needed.
If he doesn't play well enough then it's not deserved.
An app won't help him play any better, or worse, just another marketing gimmick.

SportsFun

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July 25, 2012 12:19 PM ET

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App Schmapp ... win games, put up numbers, get drafted in the top 10, get a swimsuit model girlfriend and millions of bucks, who cares about the Heisman

crimson_colored_glas…

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July 25, 2012 12:35 PM ET

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QUOTE(#2):

Originally posted 08:57 AM ET 07.25 by Moudz

who does ESPN like?

David Ash

Jesus H Manziel

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July 25, 2012 12:41 PM ET

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QUOTE(#13):

Originally posted 12:19 PM ET 07.25 by crimson_colored_glasses

App Schmapp ... win games, put up numbers, get drafted in the top 10, get a swimsuit model girlfriend and millions of bucks, who cares about the Heisman

Exactly, that is why Reggie Bush gave it back.

The Oldtimer

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July 25, 2012 12:43 PM ET

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QUOTE(#8):

Originally posted 10:54 AM ET 07.25 by The Oldtimer

ESPN liked Luck last year!! You see what happened there!! Really IMO, I think there will be QBs other than Barkley, with better stats this year. If USC can get their running game together, Barkley will not have to pass 25/30 times a game.

I dont care much for the stats...all I care about is the "Ws" :-)

LA Boy

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July 25, 2012 12:44 PM ET

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QUOTE(#12):

Originally posted 12:05 PM ET 07.25 by SportsFun

If he plays well enough then it's not needed.If he doesn't play well enough then it's not deserved.An app won't help him play any better, or worse, just another marketing gimmick.

....ok..I am waiting for the punch line/USC insult.....lets have it....