Truth & Rumors > NBA

Kings may play in 'Sleep Train' arena

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08:13 AM ET 08.08 | What's in a name? Power Balance Pavilion could get renamed yet again -- and Sleep Train is one of the candidates. Sleep Train Mattress Centers said Tuesday it's negotiating with the Sacramento Kings for naming rights to the team's arena. The Rocklin-based retailer is one of several companies talking to the Kings about naming rights. Kings co-owner Joe Maloof confirmed the team is in negotiations for a replacement for Power Balance. He said the Kings' marketing staff is handling the talks and he had no information about which companies are in the running. The team declined to comment further. The Kings began looking for a new naming-rights partner after their year-old deal with Power Balance was cut short abruptly.

Sacramento Bee

DeMarcus Cousins, Getty Images DeMarcus Cousins, Getty Images

Comments (14) Add A Comment

August 8, 2012  08:18 AM ET
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Sounds about right....

August 8, 2012  08:30 AM ET
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Wow! It really is all in the name (in this case)...LOL

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August 8, 2012  08:56 AM ET
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Get Some More ZZZ's, Bros.

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August 8, 2012  10:06 AM ET
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Nightmare Coliseum? Might be a better fit..

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August 8, 2012  08:14 PM ET
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Dont do it bro.

August 8, 2012  08:15 PM ET
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Dont do it bro.

 
August 9, 2012  07:53 AM ET
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Could be worse, imagine the Massengil **** arena!

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