Truth & Rumors > NCAA
Where Texas is still No. 1
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08:18 AM ET 09.03 | Even in a down year, Texas can win. Stand proud, Longhorn Nation. For the seventh consecutive year, you've made the University of Texas at Austin the top seller of licensed college merchandise in the country. Take that, Aggies. The news came last month from the Collegiate Licensing Company, which tracks such things. The University of Alabama was second. Texas A&M came in 19th in the rankings of the top 75 universities. ... UT's Office of Trademark Licensing tracks its revenues on the academic calendar, which puts it slightly out of step with Collegiate Licensing's tracking, but the school raised $9.5 million in its most recent year, said Craig Westemeier, the office's director. "The money is shared with the campus," Westemeier said.
Mack Brown, Getty Images
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Comments (29) Add A Comment
Not all programs are clients of Collegiate Liscensing, and are therefore not considered in their rankings. USCw and tOSU are two major programs that don't use these guys. I wonder how the list would look if all BCS schools were included?
DearbornSparty
Total Comments (1677)
So, they led in 2010 too didn't they? That was a good year.
Deep Creek
Total Comments (17827)
Having played actual games now, you'd think there would be plenty of real football articles out there. Who cares about merchandise sales?
Dr. B-f-G
Bubbaville, TX
Total Comments (7791)
Agree...this is right up there with the ND administrator getting sick on the flight home.
Deep Creek
Total Comments (17827)
Wait til you see the numbers for 2012
SL Guido
Total Comments (5566)
Yeah, my daughter even bought my grandson a bunch of that rusty cow stuff. Overpriced just because of the color and writing on it!
Deep Creek
Total Comments (17827)
Wal Mart carries cheap run-of-the-mill stuff, mostly in size XXF.
Academy carries run-of-the mill stuff too.
The good stuff, at prices you can't afford, is carried at those collegiate sports specialty stores that have sprung up everywhere.
Dr. B-f-G
Bubbaville, TX
Total Comments (7791)
eXtra eXtra Fat.
Dr. B-f-G
Bubbaville, TX
Total Comments (7791)
and that's just in the women's section ....
Dr. B-f-G
Bubbaville, TX
Total Comments (7791)
At least it isn't like Dollar General....At DG you don't have to dress up like you do when you go to WM....
BackRoads
Total Comments (18116)
Yep, Coop was doing quite the business this weekend.
SL Guido
Total Comments (5566)
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