Truth & Rumors > NHL
Sponsors ready to ditch NHL?
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08:31 AM ET 10.31 | According to marketing experts, the fallout from cancelling the Winter Classic would go beyond merely losing a highlight on the NHL calendar and straight to undercutting the league's efforts to make business partnerships. "One of the bigger problems the NHL has with its sponsors is a lot of people remember the last lockout [2004-05] and if they go through another year like that, people won't be as forgiving," said Bob Stellick, the head of Stellick Marketing Communications Inc., a Toronto firm which handles marketing, communications and media relations for major corporations and sports groups. "If there's another year without hockey, they may ask, 'Why am I a sponsor?'"
Gary Bettman, Getty Images
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Comments (59) Add A Comment
"If there's another year without hockey, they may ask, 'Why am I a sponsor?'"
And fans may ask, Why am I a fan?
Golden Bay
Total Comments (3923)
Happy Halloween everybody.
Canuck eh?
Total Comments (18269)
I'm asking myself that very question.
hbomb
Total Comments (25730)
Same here. Every day ...... several times a day!
roamer
Total Comments (9461)
Its hard to even look at a picture of that weasel face.
Buc Fettman
Total Comments (1825)
The Fehrer's picture is just as hideous. Looks like the NHL and the NHLPA have been wearing their scary Halloween costumes for a couple of months and, no sign that they'll be taking them off any time soon, not even for Christmas.
roamer
Total Comments (9461)
they will change to the "Grinch" in a couple of weeks.....no joy in Who Ville.......or any 'ville that has hockey fans.......
Othello
Total Comments (1293)
at least his speech is more eloquent; and he makes sense.
The Bettman just sounds like the fat kid who cant keep up and just whines all the time.....
NY Rangers
Total Comments (3671)
Very well said
WILHELM
Total Comments (204)
The fallout is just beginning. Irreparable harm is being done to the fans, sponsers, owners and players.
Daffy Duck
Total Comments (1188)
Quickest way to end this lockout is for the sponsors to ditch the teams and players to lose endorsements.
Nobody expects…
Total Comments (13077)
Sponsors will leave now and come back with low ball offers later.
Count on it.
Hank Kingsley
Port Alberni, BC
Total Comments (11719)
Isn't it ironic that both Fehr and Bettman are driving NHL fans by the droves over to their previous employers in the NBA and MLB?
Baun-ded=PH in…
Total Comments (3685)
Okay Donald and Gary , now your really ticking me off !!! This is starting to smell like my much beloved HBO 24/7 is not gonna happen this year..............enough is enough already !!!
Harry Crack
Total Comments (7107)
They may not leave Hank but you can bet your sweet Bippie, (ha, L.I reference) that they certainly will be driving a harder bargain to hang in there.
Baun-ded=PH in…
Total Comments (3685)
Seeing that the Leafs were in the WC I'm calling this a silver lining.
Canuck eh?
Total Comments (18269)
Mike Ilitch is not pleased either Harry. This is just not one hockey game, it is an entire festival for a week in Detroit ...too much preparation to do in a short space and I hear that Mike and the Red Wings are not about to put some half baked show on without the proper time they want to market the events.
As Mickey Blue eyes would say...The HBO series and the Classic,
"Foggeddaboutit.
Baun-ded=PH in…
Total Comments (3685)
Sock It To Me.
Canuck eh?
Total Comments (18269)
Bettmans genre is "negotiations by lockout". Totally absurd for the continuity of the NHL. When I found out the owners were trying to not honor existing contracts I immediately withdrew support. Now I hear rumblings of a "alternate" league to the NHL. Absolutely the owners and players should lose sponsorship during the lockout! Then maybe the owners and players would listen. And if the season is lost then I'm going elswhere.
LTC Pain
Total Comments (4)
The Mayan calendar didn't project the end of the world in December, but actually it denoted the end of hockey.
santapig
Kansas City , MO
Total Comments (3032)
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