Truth & Rumors > NHL

Lockout forces Bauer to improvise

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06:44 PM ET 11.05 | Bauer had planned a massive ad campaign this fall, and they shot hours of footage with NHL stars over the offseason to go along with that campaign. But as the lockout has reached Day 50, that footage has never seen the light of day. The hockey equipment has not given up on the campaign, but they have instead swapped in youth and amateur players for the professionals, "shining a light on those players that historically aren't in the spotlight.

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Bauer Equipment, Getty Images Bauer Equipment, Getty Images
November 5, 2012  07:00 PM ET

Good!

November 5, 2012  07:10 PM ET
QUOTE(#1):

Good!

Ed Zachary. And I hope the "NHL stars" don't get paid if the commercials don't air.

November 5, 2012  07:19 PM ET

Ditto to comments 1 and 2

November 5, 2012  09:48 PM ET
QUOTE(#3):

Ditto to comments 1 and 2

+4

 
November 6, 2012  08:52 AM ET

DITTO

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