Truth & Rumors > NCAA

ESPN lands new Sugar Bowl

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04:59 PM ET 11.14 | The new bowl arrangement for the Sugar, which will pit the champions of the SEC and Big 12, now has a television partner: "ESPN has reached a 12-year agreement with the Southeastern and Big 12 Conferences for the Sugar Bowl (previously referred to as Champions Bowl) in New Orleans. The agreement, which begins in January 2015 with the inaugural game between the two conference champions, will include rights to the Sugar Bowl across ESPN???s platforms through 2026. Each year, the game will be played January 1 in prime time."

ESPN

Superdome, Kevin C. Cox - Getty Images

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November 14, 2012 05:23 PM ET

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Shocking

YooperZ

Champlin , MN

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November 14, 2012 06:22 PM ET

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I hope they let the Torg call the game!

Hippy Weed

Columbus , OH

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November 14, 2012 07:01 PM ET

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Awesome.....

LOL

BackRoads

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November 14, 2012 08:56 PM ET

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QUOTE(#4):

Originally posted 08:39 PM ET 11.14 by piratey

ESPN further invests in the SEC...like the 2.25billion dollar tv contract wasn't enough

LOL....did you gloss over the BigXII part?

BackRoads

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November 14, 2012 09:11 PM ET

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I thought this new Champions Bowl agreement was for a NEW game, separate and distinct from the Sugar Bowl. WTFjj did I miss here? The Sugar Bowl now is that game, and must pit top SEC and B12 teams ONLY?

GR=O-6fan

Bumfrack, TX

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November 14, 2012 11:56 PM ET

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QUOTE(#6):

Originally posted 09:11 PM ET 11.14 by GR=O-6fan

I thought this new Champions Bowl agreement was for a NEW game, separate and distinct from the Sugar Bowl. WTFjj did I miss here? The Sugar Bowl now is that game, and must pit top SEC and B12 teams ONLY?

That's what I thought too. Seems to me all this has accomplished is that the Sugar Bowl simply gave up its prior conference affiliates for this new group. I thought the SEC was one of them already but don't recall who the other one was. Oh well, we just thought we were getting an additional bowl when they first announced this.

FrogFan

Hornedfrogville, TX

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November 15, 2012 09:29 AM ET

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QUOTE(#8):

Originally posted 11:56 PM ET 11.14 by FrogFan

That's what I thought too. Seems to me all this has accomplished is that the Sugar Bowl simply gave up its prior conference affiliates for this new group. I thought the SEC was one of them already but don't recall who the other one was. Oh well, we just thought we were getting an additional bowl when they first announced this.

The SEC and BXII wanted to make sure they had the same deal as the PAC 12 and B1G. By announcing their "Champions Bowl", the forced the Sugar Bowl to negotiate. The Sugar Bowl kept the tie-in with the SEC and gave up the open slot. Like the Rose Bowl, they are a contract bowl. It's great when your partner conferences are strong, not so good when they're down.