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KFC Super Bowl promo angers NFL

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The National Football League is calling KFC's chicken dance challenge to Super Bowl players a "textbook case of ambush marketing 101." As part of a national promotion for its hot wings, the chicken chain will donate $260,000 to charity in the name of the first Patriots or Giants player who performs the "wing flapping" portion of the chicken dance for at least three seconds in the end zone during the championship game. The offer also applies to the first celebrity Super Bowl performer who does the cheesy wedding standard on stage.

Boston Herald

University of Phoenix Stadium, Jonathan Ferrey/Getty Images University of Phoenix Stadium, Jonathan Ferrey/Getty Images

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January 25, 2008  06:54 AM ET
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RETARDED!! PATHETIC!!! STUPID!!!

January 25, 2008  06:57 AM ET
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The NFL is such fuddy duddies..
The money is going to charity for petes sake.. they do the damn dance anyway, so whats the big whoop?

January 25, 2008  06:59 AM ET
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Supersunday ! just 9 days away

January 25, 2008  07:15 AM ET
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guess the NFL is lucky Charmin toilet paper isn't a major advertiser during the superbowl. you could only guess what they might want a player to do once he scored.

January 25, 2008  07:22 AM ET
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Funny pw - or Massengal (sp) Would any player stoop this low?

January 25, 2008  07:28 AM ET
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Wit ya on this one KP, it is after all for charity! More NFL control-freak stuff by Commandant Goodell!

January 25, 2008  07:30 AM ET
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Gez

January 25, 2008  07:32 AM ET
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I want to know why this is a bigger non story than Romo and Simpson breaking up.

January 25, 2008  07:34 AM ET
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"RETARDED!! PATHETIC!!! STUPID!!!" Rhodes - whats so bad. its trying to make the Game fun and its raising money for charity. i think those three words are describing your life (j/K)

January 25, 2008  07:34 AM ET
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Gasp, they've broken up? Ooooh Nooooo. And they couldn't wait to break this prior to an important game? Shame on them.

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January 25, 2008  07:38 AM ET
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Romo says she was too high maintenance apparently

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January 25, 2008  07:41 AM ET
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I heard on the radio yesterday morning that he invited her to go hunting with him figuring that was too much for her. Well, she apparently accepted much to his chagrin.

January 25, 2008  07:45 AM ET
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Hell, I'll do the chicken dance in either endzone but they'll have to consider me a charity. I'm worthy.

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January 25, 2008  07:46 AM ET
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IT'S FOR CHARITY PEOPLE!!!!!!!!!!!!!

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January 25, 2008  07:52 AM ET
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Bear hunting, should run as.s back home or maybe there is something good Romo can do she like. May be eating the cookies?
BACKLASH | 01/25/08, 07:46 AM


I know it's early but, UUUUHHHHHHH?????

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