Truth & Rumors > NBA

Shaq to launch vodka called "Shaq Luv"

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02:19 AM ET 12.19 | Watch out Diddy, Shaq is about to attack. Hip Hop entrepreneur P. Diddy - or is it Puff Daddy? - is launching his own brand of vodka, and while he hopes it's success, he's not going to hit the aisles without any competition. Shaquille O'Neal has also announced that he will launching his own line of vodka called "Luv Shaq". Seriously, this is a product worth a purchase solely based on its name. Perhaps the best part of all this is the name and the bottle itself. Shaq has never been a man to take himself too seriously, and seeing the giant posing on a bottle of Vodka with a giant pair of wings is the most genius marketing campaign in the history of marketing vodka.

Fansided

Shaquille O'Neal, AP Photo/Evan Agostini Shaquille O'Neal, AP Photo/Evan Agostini
Comment #1 has been removed
December 19, 2012  11:26 PM ET

Sounds like a real winner.

December 19, 2012  11:30 PM ET

When I think of vodka, the first thing that comes to mind is a giant black man.

December 20, 2012  01:46 PM ET

Maybe it started out as Shaq-Fu Cologne...

But when it tasted better than it smelled, they went in another direction.

 
December 20, 2012  05:00 PM ET
QUOTE(#3):

When I think of vodka, the first thing that comes to mind is a giant black man.

WTF? You never had a Black Russian?

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